Whether it’s too sheer, too bold, or too quick to fade, finding an eyeshadow that stands the test of time and the chaos daily life is no easy feat. But, if a shadow is strong enough to survive under the bright lights and through the unforgiving camera lens, we trust it. One such shadow by beloved brand MERIT Beauty has established itself as a tried-and-true eye makeup product, as it has been loved by both Kate Hudson and Sarah Jessica Parker.
The $24 eyeshadow Hudson and Parker swear by
MERIT Beauty’s Solo Shadow Matte Eye Color just launched, but has quickly become one of the brand’s most celeb-loved products, as it can be seen on the lids of Hudson and Parker during some of their most memorable moments as of late, proving the under-$30 eyeshadow to be more than worthy. Beloved 2000s rom-com star Kate Hudson was seen rocking the $24 eyeshadow on the cover of FLAUNT Magazine this past May, and Sarah Jessica Parker wore the product as part of a full-face of MERIT products that she showed off at the premiere for season two of “And Just Like That…”. SJP also wore the matte shadow product throughout the second season of the HBO Max reboot.
MERIT
“The innovative cream-to-powder formula offers a seamless application, effortlessly delivering a sheer wash of color that can be layered for added intensity,” the brand explains. “What sets it apart is its ability to provide a soft-matte finish without creasing or fallout, ensuring a flawless look that lasts.” If Hudson and SJP trust it, so do we.
