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Red BORNTOSTANDOUT Saint Petal perfume bottle surrounded by flowers, green stems and smoking incense against a black background.
Beauty Launches

The Best New Fragrances in October, From Warm Gourmands to Polished Florals

By Britt FallonOctober 15, 2026

What we can’t stop sniffing this month.

Breast Cancer Awareness Month 2026
Breasts

15 Brands to Support During Breast Cancer Awareness Month

By Allie HoganOctober 13, 2026

Shop and support a great cause.

Editorial collage of a woman in black and white with a towel wrapped around her hair and a white wrap on her chest, one hand resting on her collarbone and a pink strip covering her eyes, set against teal shapes, a white scribble line and speckles.
Shopping

Are Filtered Showerheads Worth It? What They Can (and Can’t) Do for Your Hair and Skin

By Marisa PetrarcaOctober 13, 2026

Experts break down the filters, the hype and the six showerheads worth the upgrade after a summer of sun, salt and chlorine.

dolce&gabbana lip gloss duo

Our Favorite New Luxe Makeup for Fall

By Britt FallonOctober 12, 2026
1cc CollaShot Plumping Serum

Kiehl’s GLP-1 Serum Passes Its Real-World Test

By NewBeauty EditorsOctober 9, 2026
Two Burberry Goddess Amber Vanilla perfume bottles with amber glass and gold caps, displayed against a beige background with Burberry check fabric.

Maple Syrup in a Perfume? Burberry Proves Sweet Can Be Sophisticated

By Marisa PetrarcaOctober 9, 2026
The No-Rinse Scalp Serum I’m Adding to My Fall Routine

The No-Rinse Scalp Serum I’m Adding to My Fall Routine

By Amaya GarciaOctober 9, 2026
sofie pavitt face cool mask
Shopping

Launch List: The Best New Beauty Products in October, From Sofie Pavitt’s Mask Duo to Smashbox’s O-Gloss Revival

October 9, 2026

What made the cut this month.

Close-up of a woman with her eyes closed, wearing metallic gold eyeshadow and a nude pink lip, with a hand shielding her forehead against a blue and yellow background.
Face

11 Eyeshadows With 1,000+ Five-Star Reviews at Sephora

By Marisa PetrarcaOctober 8, 2026

The cult classics shoppers (and NewBeauty editors) keep coming back to.

Three of the best bemotrizinol sunscreens: Ultra Violette Unblock Screen SPF 50, Neutrogena Ultra Sheer SPF 70 and Neutrogena Clear Face SPF 60
Sun Care

The Best Bemotrizinol Sunscreens to Shop Now

By Marisa PetrarcaSeptember 28, 2026

Only four exist in the U.S. so far, and La Roche-Posay’s is the newest.

20 Beauty Steals We’re Grabbing During Amazon Prime Big Deal Days

20 Beauty Steals We’re Grabbing During Amazon Prime Big Deal Days

By Amaya GarciaOctober 5, 2026
The Natural Wrinkle-Fighting Serum That Replaced Retinol During My Pregnancy

The Natural Wrinkle-Fighting Serum That Replaced Retinol During My Pregnancy

By Allie HoganOctober 2, 2026
charlotte-tilbury-christina-aguilera

Christina Aguilera Is the Face of Charlotte Tilbury’s 2026 Holiday Campaign

By Britt FallonOctober 1, 2026
Two holiday scenes from the OPI x M&M's collection: the green M&M's character paints a customer's nails, and a hand with gold polish touches a bottle tied with an M&M's ribbon.

OPI Turns M&M’s Into a Holiday Nail Collection

By Marisa PetrarcaOctober 1, 2026
tarte-roller-rabbit-collab

Tarte and Roller Rabbit Just Launched the Ultimate Girls’ Night Collab

By Britt FallonOctober 1, 2026
Medicube Booster Pro X2

The 12 Best Medicube Products Worth Adding to Your Routine

By Isabelle BuneoUpdated: October 1, 2026April 25, 2025
Bath & Body Works Essentials Vanilla Silk perfume bottle nestled in soft cream-colored fabric.

A Dermatologist Weighs In on Bath & Body Works’ New Essentials Line for Sensitive Skin

By Liz RitterSeptember 28, 2026
Is Your Supplement Routine Actually Working? This Device Will Tell You in 15 Seconds

Is Your Supplement Routine Actually Working? This Device Will Tell You in 15 Seconds

By Amaya GarciaSeptember 25, 2026
Pink bottle of ARCONA Cranberry Toner with a silver cap against a white-and-gray diamond-patterned background.

I Crave This $44 Toner Every Fall Like Some People Crave a PSL

By Marisa PetrarcaSeptember 24, 2026
Two dogs wearing gold star patches on their fur: a brown and white dog on the left and a long-haired dachshund on the right.

Taylor Swift Wore Them First. Now Your Dog Can, Too

By Marisa PetrarcaSeptember 23, 2026
A close-up of LANEIGE’s new Bouncy & Firm Cooling Hydrogel Eye Patches, the brand’s first launch in the eye patch category and the star of its new campaign with BTS’s Jin.

BTS’s Jin Fronts LANEIGE’s First-Ever Eye Patch Launch

By Amaya GarciaSeptember 18, 2026
Close-up of a model wearing a glossy rose-brown lip stain with softly defined liner, rosy blush and luminous makeup.

The 7 Best Lip Liner Stains You’ll Never Want to Get Ready Without

By Marisa PetrarcaSeptember 17, 2026
Woman applying La Roche-Posay moisturizer

The 10 Face Moisturizers Amazon Shoppers Couldn’t Stop Buying Last Month

By Allie HoganSeptember 17, 2026
Flat-lay grid of beauty products on a warm gold-to-pink gradient background — a Maison Margiela Replica 'Coffee Break' perfume bottle, a Bur Bur wooden hairbrush with cream bristles, a Nest New York Pumpkin Chai candle with its striped orange box and a golden Medicube Kojic Acid Turmeric night mask tube

17 Fall Beauty Products to Scoop Up During Nordstrom’s Epic September Sale

By Marisa PetrarcaSeptember 16, 2026
Overhead view of a person with long, wavy dark brown hair

The 11 Best Hair Serums for Every Concern, From Frizz to Thinning

By Marisa PetrarcaSeptember 10, 2026
Woman's hair

The Most Popular Hair Brands This Year, According to Data

By Allie HoganSeptember 11, 2026
69% of Reviewers Agree This Is One of the Best Cleansers on the Market

69% of Reviewers Agree This Is One of the Best Cleansers on the Market

By Allie HoganSeptember 10, 2026
AORA México's INICIA Illuminating Primer

The Primer-Highlighter Hybrid Behind Jessica Alba's Effortless Morning Routine

By Amaya GarciaSeptember 10, 2026
MERIT Beauty's signature makeup bag in dark navy, pleated fabric with a soft, sculptural knotted bow at the top, shown against a plain light background

The Internet’s Favorite Makeup Bag Just Got a Makeover

By Marisa PetrarcaSeptember 10, 2026
prada-sweet-chemistry-perfume

The Best New Fragrances in September, From Max Mara’s First Fragrance to Prada’s Latest Paradoxe

By Britt FallonSeptember 10, 2026
olaplex-shape-set-hairspray

Launch List: The Best New Beauty Products in September, From OLAPLEX’s First Hairspray to MAKE UP FOR EVER’s First Lip Balm

By Britt FallonSeptember 10, 2026
Woman with curly gray-brown hair holding an open red lipstick up to her face while looking in a mirror

11 Lipsticks With 1,000+ Five-Star Reviews at Sephora

By Marisa PetrarcaSeptember 3, 2026
The PCA SKIN Peel That’s Changing the Game for Melasma and Dark Spots

The PCA SKIN Peel That’s Changing the Game for Melasma and Dark Spots

By NewBeauty EditorsSeptember 9, 2026
Mini beauty products from Charlotte Tilbury, Yves Saint Laurent, Ouai, Supergoop! and L’Occitane displayed against a pastel striped background.

13 Best Mini Beauty Products at Sephora With 1,000+ Reviews

By Marisa PetrarcaSeptember 8, 2026
Divi Dry Shampoo

Volume, No Residue, a Scent That Fades: Why 400-Plus NewBeauty Readers Are Choosing Divi’s Dry Shampoo

By NewBeauty EditorsSeptember 8, 2026
When L’Oréal Looked for a Partner They Trusted, LovelySkin Was the Perfect Fit

When L’Oréal Looked for a Partner They Trusted, LovelySkin Was the Perfect Fit

By NewBeauty EditorsSeptember 4, 2026
Sephora Is Coming to TikTok Shop, Bringing a Whole New Way to Shop Beauty

Sephora Is Coming to TikTok Shop, Bringing a Whole New Way to Shop Beauty

By Amaya GarciaSeptember 4, 2026
A collage of Jennifer Garner on the left and Becky G on the right

18 Beauty Products Under $20 Celebrities Absolutely Love

By Allie HoganSeptember 3, 2026
ChapStick Just Squeezed Its Way Into Your Lippie Pouch

ChapStick Just Squeezed Its Way Into Your Lippie Pouch

By Amaya GarciaSeptember 2, 2026
Two bottles of Cellcosmet Ultra Sensitive Barrier Protecting Revitalising Cream on a cream background

Is This the Ultimate Anti-Aging Cream for Sensitive Skin?

By Tatiana BidoSeptember 1, 2026