The Best-Selling Fragrances at Sephora Prove We’re in Our Sweet Girl Era

Sugar and spice and everything nice is what’s on our fragrance wish list, and the best-selling fragrances at Sephora right now prove it. Dominated by vanilla, baked goods and comforting notes, it looks like we’re gearing up for the comfy-cozy of a fall coffeehouse a little early this year.

Despite the ongoing heat, summer is coming to a close, and if there’s one thing we love about fall it’s the excuse to get buried in the cozy scent of a good bakery on a cool day.

The Summer of Fragrance

Market research firm Circana confirmed earlier this summer that fragrance is the fastest growing category in luxury beauty. With 13 percent growth in the first quarter of 2024 alone, it’s clear that we’re seeing scent as an integral part of our beauty routine.

From fig fragrances to solar scents, trends in the perfume space have helped push even the reluctant to try new scents. And according to Mona Kattan, founder of Kayali Fragrance, from rich caramels to sweet vanillas, we’re entering our dessert era.

“There are so many gorgeous fragrances that highlight caramel notes, and because there is a bit of an obsession with dessert-like fragrances, I expect to see a lot more of this note in the near future,” she says. 

And it’s clear from the luxury scents to the ultra-affordable body and hair mists on this list that she’s on to something. Vanilla, caramel and sugary fragrances are dominating the best-selling fragrances at Sephora this month, after a summer full of fresh florals and citrus notes all over the main page.

The Best-Selling Fragrances at Sephora Right Now

1 / 10

Kayali Vanilla 28 Eau de Parfum Travel Spray ($29)

A warm and sweet gourmand for the on-the-go-girlies, this travel spray in the iconic 28 Eau de Parfum is a great way to stay smelling gorgeous.

• BUY NOW – $29

Key Notes

Vanilla Orchids, Tonka Absolute, Amber Woods

2 / 10

PHLUR Vanilla Skin Body and Hair Fragrance Mist ($38)

Elevated by the addicting cashmere woods, this vanilla fragrance is more than a trip to a bakery—this sensual scent is multidimensional and spicy meets sweet.

• BUY NOW – $38

Key Notes

Sugar Crystals, Cashmere Wood, Vanilla

3 / 10

Kayali Vanilla 28 Eau de Parfum ($138)

Third on the list is the full size version of 28 Eau de Parfum, proving just how hypnotized we are by the vanilla orchid scent.

• BUY NOW – $138

Key Notes

Vanilla Orchids, Tonka Absolute, Amber Woods

4 / 10

Kayali Vanilla Candy Rock Sugar 42 Eau de Parfum ($138)

Take the sugar-sweet up a notch with these mouth-watering candy-like fruity top notes that melt in a vanilla heaven at the heart.

• BUY NOW – $138

Key Notes

Candied Pear, Rock Sugar, Vanilla Cream

5 / 10

Sol de Janeiro Brazilian Crush Cheirosa ’62 Bum Bum Hair & Body Fragrance Mist ($38)

Smell delicious with this cult-classic pistachio and vanilla fragrance mist and take the bakery with you.

• BUY NOW – $38

Key Notes

Salted Caramel, Pistachio, Vanilla

6 / 10

Sol de Janeiro Brazilian Crush Cheirosa ’40 Bom Dia Hair & Body Fragrance Mist ($38)

Even the most popular floral fragrance at Sephora right now features that iconic vanilla note.

• BUY NOW – $38

Key Notes

Black Amber Plum, Vanilla Woods, Jasmine Blooms

7 / 10

SKYLAR Vanilla Sky Eau de Parfum ($90)

From bakery to coffee shop, this sensual fragrance melds the smells of comfort with the caramelized cedarwood of a golden-hour sky.

• BUY NOW – $90

Key Notes

Cappuccino, Pure Vanilla, Caramelized Cedar

8 / 10

OUAI St. Barts Hair and Body Mist ($28)

Though we’re starting to get cozy and sweet, summer is still definitely here. The evidence is in the remaining popularity of this beachy vacay scent.

• BUY NOW – $28

Key Notes

Dragon Fruit, Orange Blossom, Musk

9 / 10

Glossier You Eau de Parfum ($78)

This viral unisex scent isn’t going anywhere any time soon. That’s because this ultimately personal fragrance melts into your skin, smelling a little different for everyone.

• BUY NOW – $78

Key Notes

Pink Pepper, Iris, Abrox

10 / 10

Valentino Donna Born In Roma Eau de Parfum Travel Spray ($35)

This warm Rome-inspired floral returns us to that comforting vanilla that’s been ever-present throughout this top ten list.

• BUY NOW – $35

Key Notes

Blackcurrant, Jasmine Grandiflorum, Bourbon Vanilla

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