Why Barbie Beauty Products Are Suddenly Everywhere This Summer

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Alli Harvey / Contributor / Getty Images

GLAMGLOW co-founder Shannon Dellimore has rolled out countless concoctions and collaborations since she launched her iconic “Magic Mud” mask from her coffee table with an $80 investment a decade-plus ago.

As the legendary Hollywood skin-care story goes, the million-dollar idea was dreamt up over a dinner party after an actor friend confided he could not find a pore-minimizing product that made him look “camera-ready” in minutes. The must-have quickly went from being hand-filled and hand-delivered to studios (on a silver platter, natch) to being distributed in thousands of locations across the globe; an acquisition by Estée Lauder followed not too far behind.

This summer, Dellimore is going back to her roots a bit, teaming up with another Californian icon she holds near and dear to her heart: Barbie.

“We create products that give you an instant Hollywood glow and Barbie is the ultimate glow-getter,” Dellimore says. “She is glamourous, iconic and is also from California so it made perfect sense for us to collaborate with her. GLAMGLOW masks are also a shareable experience and both the brand and Barbie have big social media followings so we hope consumers will have fun, take pictures of themselves while they are masking and share it with their friends.”

The GLAMGLOW x Barbie pairing, which is available as two limited-edition products (a SuperMud Clarifying Mask and a pink-hued GlowStarter Illuminating Moisturizer) at Sephora, isn’t the only one we’ll see on shelves this summer. 

As Mattel, the long-time parent brand of Barbie, tells us, there is actually someone on staff who oversees all Barbie beauty collaborations and, in addition to GLAMGLOW, MAC and CHI are the other names who made the cut this year. (Respectively, the two brands introduced a bubblegum-pink Lipstick and hair tool–and-styling Dream Pink Collection in the spring.)

“For more than 60 years, Barbie has been a figure of empowerment, beauty icon and fashion muse,” says Lisa Delanty, director of consumer products at Mattel. “To reflect the world’s trends, we team up with best in class partners in the beauty space to create fun, ways to engage with our brand or add a new Barbie twist to fan favorites. We always want to be wherever our fans are.”

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