Internet royalty Alix Earle often takes viewers along with her while doing skin care or makeup, but recently we got a rare glimpse at her hair routine. The routine is surprisingly paired down with just a few essential products.
In the TikTok, Earle says she first lets her hair air dry. Then she applies a heat protectant—Gisou Propolis Infused Heat Protecting Spray ($41)—before smoothing her strands with the brush attachment on the Dyson Airwrap Multi Styler ($600). Once her hair is smoothed to her heart’s content, she pops on the Dyson curling attachment to get some loose curls going.
The star of Earle’s hair routine is the oil that makes the finished product look sleek and shiny. She adds Kérastase Elixir Ultime Original Oil ($54) to her hair “to give it a little shine.” She goes on to say, “I make sure to get the front pieces because those are always really dry. This is one of my favorite oils. Look how good and shiny it looks.”
It’s no surprise this oil is one of the brand’s best-selling products, selling one bottle every three minutes. The formula boasts 71 percent more shine, humidity protection, thermal resistance and reduced split ends and breakage. Kérastase is a popular brand among celebs, counting Emily Ratajkowski, Olivia Rodrigo and Meghan Markle as fans. The final touch of Earle’s look is a few spritzes of texture spray. Voila, there you have a “big Al blowout.”
