Antipodes founder and CEO Elizabeth Barbalich really, really loves avocado oil—so much so that the New Zealand–based brand calls it “emerald gold”—and, with some very impressive product-selling stats, celeb fans and that always-solid source of science, it’s not too difficult to get consumers to love it, too.
Enter the best-selling Kiwi Seed Oil Eye Cream ($45.90). The award-winning, potent product contains the company favorite of moisturizing avocado oil, and, as the name suggests, features the New Zealand super fruit of kiwi, a powerful source of vitamins C and E and nourishing omegas. There’s also antioxidant-packed Vinanza grape from Marlborough Sauvignon Blanc grape seeds in the mix, making for a formula that’s lightweight, luxe and a little bit cooling, yet supremely hydrating, hard-working and soothing.
And the sales don’t lie either: The major multitasker recently launched in the U.S. and, according to the brand, the SKU boasts some very impressive bragging rights as having one sold every 60 seconds, as well as the stamp of approval from Cara Delevingne.
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