13 Costco Beauty Buys Better Than the Free Samples

Olay Super Serum 8 in 1 Day & Night ($43 for two; regularly $47 each)

If you're an Olay Super Serum fan, this Costco duo is worth knowing about. And if you haven't tried it, it might be time. In a survey of more than 500 NewBeauty readers, this one got serious love for how effective it is at a drugstore price.

The pitch: it firms, smooths, hydrates, evens tone, brightens, minimizes pores, fades dark spots and improves texture. The best part is that you can use it both morning and night, so you don't have to think too much about switching up your routine. Plus, the two-pack means you're stocked for a while.

Hero Cosmetics Mighty Patch ($25 for 84; regularly $12 for 36)

The widely loved blemish patches from Hero Cosmetics are also highly ranked, with just over 91 percent of reviewers giving them five stars based on NetCredit’s data. You can place them on breakouts to help protect against dirt, makeup and picking. This Costco-exclusive set comes with 84 total patches—60 of the brand's original design and 24 invisible ones for when you want to wear them during the day.

CeraVe Moisturizing Cream Interchangeable Multi-Pack ($30 for two; regularly $20 per tub)

Usually, CeraVe’s classic moisturizer costs around $20 for a single jar. At Costco, you can pick up two jars, plus an included pump, for just about $10 more. The NetCredit team reports that more than 89 percent of reviewers gave it five stars for this daily face moisturizer.

R+Co Television Perfect Conditioner ($66 for 33.8 ounces; regularly $114)

Add body and shine to your strands with this top-ranked conditioner from the stylist-loved brand R+Co. The formula helps strengthen, soften and smooth for more nourished-looking hair post-shower. This popular product earned five stars from nearly 90 percent of reviewers, per NetCredit.

Pantene Multi-Tasker 10 Shampoo ($13 for 38.2 ounces; regularly $26)

Drugstore favorite Pantene just got even more affordable at Costco. It moisturizes, detangles, strengthens and smooths, thanks to keratin and coconut oil. Roughly 85 percent of reviewers gave it a five-star rating, according to NetCredit.

Olaplex No. 7 Bonding Oil ($43 for 2 ounces; regularly $56)

The smallest bit of this hair oil goes a long way, which means this two-ounce bottle will last you some serious time. It's been a best-seller since it came out in 2019, with one of our editors reporting in 2024 that one sold every seven seconds. It provides heat protection, boosts shine and softness, among other benefits.

Prada Paradoxe Eau de Parfum ($100 for 3 ounces; regularly $180)

A 3-ounce bottle of this perfume goes for $180 elsewhere, but not in the land of free samples and $1.50 hot dogs. It's perfect for your spring-summer fragrance rotation, with its floral notes of neroli, amber and musk.

Burberry Goddess Eau de Parfum $100 for 3.3-ounces; regularly $181)

Burberry’s fragrance boasts three types of vanilla: vanilla infusion, vanilla caviar and vanilla absolute. The warm, spicy and sweet scent offers a fresh take on the category, and the risk pays off: NetCredit reports that nearly 83 percent of reviewers gave it five stars.

Valentino Donna Born In Roma Eau de Parfum ($120 for 3.4 ounces; regularly $180)

While perfumes typically skew seasonal or at least fall/winter versus spring/summer, that's not the case for this one. On Fragrantica, a fragrance database where users vote on what season a scent works best for, fans are divided among all four seasons for this one. It boasts notes of jasmine, vanilla bourbon and modern wood, which gives it a floral-meets-warm vibe that works year-round.

HigherDose Red Light Face Mask ($250; regularly $349)

This red light face mask is nearly $100 off at Costco, which is obviously a big deal. Red light therapy has been studied to boost collagen production, improve the appearance of fine lines and wrinkles, and enhance skin radiance. One of our editors has used it and attests to it helping improve the appearance of dark spots.

The flexible design is also noticeably more comfortable than rigid masks that can feel like armor. The medical-grade silicone contours to your face for better light contact, and because it's rechargeable and portable, you can move around while using it.

Dyson Airwrap Multi-Styler Complete Long ($480; regularly $650)

Everyone’s favorite (but pricey) hair-styling tool is, indeed, available at Costco. While tools and accessories tend to be less popular than other beauty categories, the Airwrap stands out as the top-rated option in its category. It’s the highest-rated beauty tool on Costco’s website, with nearly 80 percent of reviewers giving it five stars.

Dyson Supersonic Hair Dryer, Stand and Attachments ($300; regularly $400)

Another Dyson product rounds out the top two favorite beauty tools and accessories at Costco, with more than 78 percent of reviewers giving it five stars. This powerful hair dryer comes with a stand and several magnetic attachments, including a diffuser, concentrator, wide-tooth comb and more.

Braun IPL At Home Laser Hair Removal and Venus Razor ($240; regularly $400)

It’s possible to achieve long-term hair reduction in the comfort of your own home, and for a fraction of the price of professional treatments, thanks to this Costco set. If you’re looking for a shaving, waxing or threading alternative, this IPL device can help reduce up to 95 percent of hair regrowth in as little as one month. According to NetCredit, nearly 77 percent of buyers gave it five stars.