There is no shortage of beauty products to choose from at Costco. With aisles of discounted finds (and free samples), it’s easy to say yes to a good bargain, but which ones are actually worth it?
Since it can be tough to tell what’s worth adding to your cart, the team at online lender NetCredit stepped in by analyzing customer ratings from more than 1 million reviews across nearly 5,000 Costco product pages, ranking products by their share of five-star reviews.
At the end of 2024, Costco’s membership price rose to $65, yet more than four million new members still joined in 2025, according to the analysis. Ahead, see the top-rated beauty products at Costco based on these ratings, including skin care, hair care, fragrance and tools.
The Best Skin-Care Products at Costco
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This dermatologist-loved vitamin C serum is just as popular with customers. Taking the top spot as shoppers’ overall favorite beauty product across all categories at Costco, NetCredit reports that more than 91 percent of reviewers gave it five stars.
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Coming in close behind the Obagi Medical Professional-C Serum, the widely loved blemish patches from Hero Cosmetics are also highly ranked, with just over 91 percent of reviewers giving them five stars. You can place them on breakouts to help protect against dirt, makeup and picking, and with 84 patches for around $25, they’re a steal.
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Usually, CeraVe’s classic moisturizer costs around $20 for a single jar. At Costco, you can pick up two jars, plus an included pump, for just about $10 more. The NetCredit team reports that more than 89 percent of reviewers gave it five stars for this daily face moisturizer.
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Costco shoppers are just as interested in Korean beauty products as everyone else. This Dr. Althea face moisturizer is packed with skin-boosting ingredients, including niacinamide, panthenol and centella asiatica to help soothe, hydrate, brighten and support blemish-prone skin. It can be used day and night on all skin types, especially dry skin. NetCredit reports that about 89 percent of reviewers gave it five stars.
The Best Hair-Care Products at Costco
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For anyone dealing with fine, limp or flat hair, this conditioner from Living Proof may quickly become your all-time favorite. As the name suggests, it helps boost fullness for a more voluminous look. Earning five stars from more than 90 percent of reviewers, NetCredit ranks it as the top-rated hair care product at Costco.
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Add body and shine to your strands with this top-ranked conditioner from the stylist-loved brand R+Co. The formula helps strengthen, soften and smooth for more nourished-looking hair post-shower. This popular product earned five stars from nearly 90 percent of reviewers, per NetCredit.
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This shampoo and conditioner set from the hair-care brand Nexxus features its Triple Hydration Complex to deliver up to 48 hours of deep moisture. It uses hydrating hyaluronic acid and strengthening keratin proteins and has five-star reviews from just over 87 percent of consumers.
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Drugstore favorite Pantene just got even more affordable at Costco. It moisturizes, detangles, strengthens and smooths, thanks to keratin and coconut oil. Roughly 85 percent of reviewers gave it a five-star rating, according to NetCredit.
The Best Fragrances at Costco
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Coming in at the number one spot in the fragrance category, NetCredit reports that Lost Cherry is the most popular perfume on the Costco website and one of the top-rated beauty products overall, with more than 89 percent of reviewers giving it five stars.
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Blending a precious iris accord with notes of earthy patchouli, warm vanilla and spun sugar, this vibrant gourmand fragrance is both sweet and floral. Just over 87 percent of reviewers gave it five stars, per NetCredit.
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Burberry’s fragrance boasts three types of vanilla: vanilla infusion, vanilla caviar and vanilla absolute. The warm, spicy and sweet scent offers a fresh take on the category, and the risk pays off: NetCredit reports that nearly 83 percent of reviewers gave it five stars.
The Best Beauty Tools at Costco
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Everyone’s favorite (but pricey) hair-styling tool is, indeed, available at Costco. While tools and accessories tend to be less popular than other beauty categories, the Airwrap stands out as the top-rated option in its category. It’s the highest-rated beauty tool on Costco’s website, with nearly 80 percent of reviewers giving it five stars.
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Another Dyson product rounds out the top two favorite beauty tools and accessories at Costco, with more than 78 percent of reviewers giving it five stars. This powerful hair dryer comes with a stand and several magnetic attachments, including a diffuser, concentrator, wide-tooth comb and more.
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It’s possible to achieve long-term hair reduction in the comfort of your own home, and for a fraction of the price of professional treatments, thanks to this Costco set. If you’re looking for a shaving, waxing or threading alternative, this IPL device can help reduce up to 95 percent of hair regrowth in as little as one month. According to NetCredit, nearly 77 percent of buyers gave it five stars.
