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makeup trend

Woman with sun-kissed beach makeup smiling by the ocean at golden hour
Face

How to Fake a Day at the Beach With Your Makeup

By Catharine MalzahnJuly 24, 2026

Sunshine optional.

Blush
Face

Muted Blush Is the Soft-Girl Blush Trend Taking Over TikTok

By Catharine MalzahnMay 28, 2026

Bye, blush blindness.

Close-up of brown eyes with purple eye makeup, including lilac eye shadow, violet liner and purple mascara.
Face

Ube Is Coming for Matcha’s Color-Trend Throne

By Catharine MalzahnMay 26, 2026

First came the lattes, now come the lids.

blurred makeup trend

Blurred Makeup Is the Most Flattering Trend of the Season—Here's How to Do It Right

By Danielle Fontana DooleyMay 15, 2026
woman with eyes closed and pink lips

How to Wear TikTok’s Pink Lips Trend at Any Age

By Jessica FieldsOctober 30, 2025
LONDON, ENGLAND - JULY 30: Jenna Ortega arrives at the "Wednesday" Season 2, Part 1 Global Premiere at Central Hall, Westminster on July 30, 2025 in London, England.

How to Nail the ‘Tired Girl’ Trend

By Rowan LynamSeptember 4, 2025
jam lips

Jam Lips Are the Perfect Summer-to-Fall Makeup Trend

By Allie HoganSeptember 3, 2025
glamorous woman wearing full makeup
Makeup

This Flawless Drugstore Makeup Routine Is Taking Over TikTok

By Jessica FieldsJune 13, 2025

Forget filters and ring lights.

Front view of a black woman embracing her natural self in a portrait shot against a white background.
Makeup

The Best Products for TikTok’s ‘Unrecognizable’ Makeup Look

By Isabelle BuneoJanuary 22, 2025

A whole new you.

A model is seen backstage ahead of the Fausto Puglisi show during Milan Fashion Week Spring/Summer 2017 on September 20, 2016 in Milan, Italy.
Face

No Mascara Makeup Is the Surprising Beauty Trend You Need to Try Next

By Jessica FieldsJanuary 7, 2025

It’s surprisingly perfect.

woman with satin skin

Forget Dewy and Matte—Satin Skin Is In

By Jessica FieldsJanuary 2, 2025
woman wearing "cinnamon roll" makeup

The Grown-Up Way to Wear TikTok’s Cinnamon Roll Makeup Trend

By Jessica FieldsDecember 12, 2024
Keira Knightley attends day ten of the Wimbledon Tennis Championships at the All England Lawn Tennis and Croquet Club on July 10, 2024 in London, England.

Trust, ‘Movie Lips’ Are the Makeup Trend to Get Behind This Fall

By Jessica FieldsNovember 1, 2024
two woman with gray and silver eye makeup

The Products That Have the Cool-Toned Girlies in a Chokehold

By Tatiana BidoSeptember 25, 2024
Angel Makeup Will be Everywhere This Summer—Here’s How to Try It For Yourself

Angel Makeup Will be Everywhere This Summer—Here’s How to Try It For Yourself

By Anneke KnotJune 28, 2024
“Barbed Wire Brows” Are The Latest High-Fashion Makeup Trend

“Barbed Wire Brows” Are The Latest High-Fashion Makeup Trend

By Isabelle BuneoUpdated: June 14, 2024March 30, 2023
teddy makeup trend

Teddy Makeup: Inside the Latest ‘Cozy’ Beauty Trend

By Rowan LynamMarch 19, 2024
mac-makeup-trends

MAC Cosmetics Gives Us a Sneak Peek at the Makeup Trends Ruling the 2024 Runways

By Rowan LynamFebruary 21, 2024
Strawberry Girl: The Makeup Trend That’s Taking Over

Strawberry Girl: The Makeup Trend That’s Taking Over

By Rowan LynamAugust 24, 2023
This Makeup Trend Took Over Last Night’s Red Carpet

This Makeup Trend Took Over Last Night’s Red Carpet

By Olivia WohlnerMarch 28, 2022