10 Amazon Buys Our Readers Bought Most Last Month

In July, NewBeauty readers took full advantage of Amazon's extensive skin care offerings and grabbed several products for a clearer, bouncier and more sculpted complexion—award-winning serums and derm-recommended moisturizers, of course, but also two of the most popular and top-rated skin-care devices found on Amazon. More of the most loved last month: eye makeup. We're talking pencil and liquid eyeliners that glide effortlessly over aging eyes and mascara that mimics the results of a lash lift. Below, 10 beauty products our readers loved and shopped most from Amazon last month.

1 / 10

medicube Collagen Jelly Cream ($15)

Our editor named medicube's viral Collagen Jelly Cream as one of the best gel moisturizers for mature skin because it's "known for its ability to promote even, glass skin, which is a feat at any age" and "tightens and supports the elasticity of sagging skin."

BUY NOW - $15

2 / 10

Bliss Block Star SPF 30 Daily Tinted Mineral Sunscreen ($25)

Our readers took full advantage of Bliss’ July 4th 24 Hour Sale on Amazon where the brand’s bestselling Block Star tinted SPF was on sale for the unheard price of $4 for one day only. Even if you missed the sale, it's still a worthy investment of $25—the 100-percent broad-spectrum mineral sunscreen leaves no white cast and has a universally-flattering skin tint with a soft matte finish.

BUY NOW - $25

3 / 10

AESTURA ATOBARRIER365 Cream ($32)

When we asked dermatologists to name their favorite skin care of 2025, New York dermatologist David Kim, MD chose AESTURA's ATOBARRIER365 Cream. “This rich cream is packed with 1 million ceramide capsules to hydrate your skin and restore the skin barrier. This moisturize melts on and leaves your skin feeling soft, supple and hydrated. I discovered this cream two years ago when I was in Korea, and there is nothing like it. AESTURA is the number-one dermatologist-recommended skin-care brand in Korea for a reason!”

BUY NOW - $32

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4 / 10

Maybelline TattooStudio Eyeliner Pencil ($9)

You can snag this creamy eyeliner pencil that a shopper says “works with all the dips and crevasses [of aging skin] quite smoothly,” for less than $10 on Amazon right now.

BUY NOW - $9

5 / 10

Clinique High Impact Easy Liquid Eyeliner ($29)

If liquid eyeliner is more your vibe, Clinique's formula has a tapered brush that makes getting a smooth cat eye fool-proof. Plus, it's ophthalmologist-tested and safe for sensitive eyes and contact lens wearers.

BUY NOW - $29

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6 / 10

Nutrafol Women's Balance Hair Growth Supplements ($88)

Designed for women 45 and older, Nutrafol's Women's Balance has a patented Synergen Complex Plus, which includes known hormone-supporting ingredients to visibly thicken, strengthen and soften hair, while promoting new growth in sparse areas. According to the brand, users also reported lower stress levels and improvement in menopausal symptoms like hot flashes, moodiness and insomnia.

BUY NOW - $88

7 / 10

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara ($30)

For an "instant lash lift," our editor recommends Lancôme Lash Idole mascara. It's the "perfect combo of natural and dramatic, making it ideal for daily use and special occasions," and "the color is intense, but the small-toothed comb keeps you from depositing too much at one time. Plus, the deep curve-shaped brush gets close to the lash line and coats lashes from root to tip."

BUY NOW - $30

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8 / 10

ELEMIS Pro-Collagen Future Restore Serum ($155)

Named the Best Firming Serum in our NewBeauty Awards, ELEMIS Pro-Collagen Future Restore Serum is clinically proven to improve skin firmness up to 46 percent in just four days.

BUY NOW - $155

9 / 10

medicube Age-R Booster Pro ($210)

AGE-R Booster Pro is a “six-in-one device [that] uses electroporation, microcurrent, EMS, electric microneedles, LED and sonic vibration to address nearly every skin need you could have,” explains our editor, and is beloved by celebrities like Kylie Jenner and Hailey Bieber.

BUY NOW - $210

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10 / 10

LightStim for Acne LED Red Light Therapy ($169)

Blue light devices have become just as popular as their red light counterparts, but for clearing blemishes. “Blue light helps to reduce the growth of bacteria that cause acne, and can help reduce inflammation,” Melville, NY dermatologist Kally Papantoniou, MD previously explained. LightStim’s blue light wand does just that in just a few minutes a day.

BUY NOW- $169