When it comes to products that have garnered both a cult following and an A-list fan base, Japanese skin-care brand Tatcha's Water Cream and Dewy Skin Cream ($72) have solidly established both. With celebrity fans like Nicola Coughlan, Madison Beer, Selena Gomez and Adriana Lima and a steadfast place in the brand's best-seller category, The Water Cream and The Dewy Skin Cream are easily two of the most sought-after moisturizers as of late.
One thing about Tatcha, though, is that they're never one to stop innovating. While they could've let their iconic moisturizers rest on their laurels, Tatcha instead decided to take the products to the next level, reformulating their signature jars into refillable vessels. Ahead, everything you need to know about Tatcha's sustainable switch.
Tatcha's Water Cream and Dewy Cream Refills
For me—and I'm sure dozens upon dozens of others—Tatcha's Water Cream and Dewy Skin Cream come in some of the most recognizable jars on the market, and they look oh-so chic on your vanity. But, do you know where these jars come from? As the brand explains, the moisturizers' jars are modeled after Japanese tea caddies called natsume, and are made to "fit comfortably in the hand while the lid conveniently holds a tiny gold spoon for hygienic application."
When reformulating their jars to further prioritize sustainability, Tatcha ensured that their brand legacy stayed in tact, maintaining the natsume shape in their now refillable jars, so you can rest assured that your new, refillable cream will look just the same.
Getting into the nitty gritty, the brand reveals that "the new refillable jars contain 57 percent less plastic than the original, reducing the user’s plastic consumption by 74 percent when refilled just once." The excitement doesn't stop there. "Not only does the new packaging reduce environmental impact," the brand writes, "but also offers loyal customers 14 percent savings with every pod purchase." You can purchase the refillable moisturizer and pod refill for $109 ($134 value) at Tatcha.com and Sephora, or you can sign up for a refill subscription and save 10 percent on your order.
