Of all the places in science fiction, Arrakis might be the one most in need of a good moisturizer, so CeraVe’s latest news comes as no surprise. Ahead of Dune: Part Three hitting theaters Dec. 18, CeraVe has been named “The Official Moisturizer of Arrakis” in its first-ever film partnership, teaming up with Warner Bros. Pictures and Legendary Pictures on the final chapter of Denis Villeneuve’s saga.
Even the brand knows it’s an unlikely match. “It’s an unexpected pairing, but there’s a natural connection between the desert conditions of Arrakis and what we do every day at CeraVe: help people care for dry skin,” says Vincent Chauvière, global brand president at CeraVe.
If you don’t already have a tub of CeraVe Moisturizing Cream ($18) in your bathroom, you’ve definitely seen one, and the fan-favorite formula now comes with a new claim of up to 120 hours of hydration, or five full days. It pairs three skin-identical ceramides with hyaluronic acid and the brand’s MVE Technology, which releases hydration slowly over time, and CeraVe says it helps repair the skin barrier in just one hour. The texture is rich without feeling greasy, it’s fragrance-free and it works on both face and body, which is a big part of why it’s such an easy cold-weather staple.
Dr. Andrew Park, a board-certified dermatologist who works with CeraVe, points out that the movie’s setting may be made up but the problem it’s riffing on isn’t. “While the extreme desert environment of Arrakis may be fictional, the challenges of dry skin are very real,” he says. That would explain why the brand reports that one unit sells every three seconds in the United States alone.
Whether you’re seeing the movie opening weekend or just bracing for winter air, CeraVe Moisturizing Cream ($18) is available at Ulta, Amazon and retailers nationwide.
