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This Is the Most Popular Haircut of 2024, According to Data

Some things just never go out of style.

side by side images of Catherine, Princess of Wales and Jennifer Aniston
Chris Jackson / Gregg DeGuire / Getty Images

In this day and age, trends and micro trends go in and out of style in the blink of an eye. While we do our best to keep up with what’s fun and fashionable and weed out what’s just a fleeting fad, it can be hard to decipher what beauty trends are really here to stay. Some things, though, are truly timeless, and a recent study tracking the most popular hair cuts of 2024 has proven that “the Rachel Green” is one style that will never lose its edge.

New hair trends pop up across social media on the daily, from the butterfly cut to the lob and even the bixie, but if there is one haircut that has truly stood the test of time, it’s that of Jennifer Aniston’s iconic Friends character, Rachel Green, as a recent study by Cosmetify found that “Jennifer Aniston” remained the most searched for celebrity haircut in 2024, with a whopping 386,000 annual searches.

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Jennifer Aniston’s hair has been an inspiration for quite literally decades, and the flattering, textured, face-framing nature of the Rachel Green makes it an endlessly searched-for style. Following behind Aniston in annual searches for hair inspiration was Hailey Bieber with 208,000 annual searches, followed by Selena Gomez and Catherine Princess of Wales. Also making the top ten were stars like Beyoncé, Kim Kardashian and Emily Ratajkowski.

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