In a groundbreaking partnership, GSK’s THRIVE@50+ campaign made a powerful statement at the 77th Emmy Awards and the after-party gala—spotlighting vibrant, influential women over 50 and celebrating the beauty, confidence and strength that come with age.
As part of the initiative, the campaign also aims to raise awareness around health risks that come with age, like shingles, encouraging adults to take proactive steps in safeguarding their well-being, and doing it all with grace and glamour. In fact, about 1 million people develop shingles in the U.S. every year.
Part of the partnership: Acclaimed actress and advocate Gina Torres, who reminded us that health, style and self-empowerment don’t have an expiration date.
"I chose to be part of the THRIVE@50+ campaign because it is important to me to let women and people over 50 know that life just gets better—it’s exciting," Torres told us. "There’s always something wonderful and unexpected around the corner, but what you don’t want to be surprised with is shingles. Shingles is painful and can be debilitating. I know friends who have had it, and it can be devastating, and it can keep you from really important things in your life. It can keep you from work. It can keep you from watching your daughter dance on her wedding day. Nobody wants it."
The campaign showcases the word “thrive.” What does thriving mean to you?
"Thriving means living my best life. It means being able to stay healthy, make good choices, count on the wisdom that I’ve gathered over the years and know that part of that is being as silly as I want to be, whenever I want to be, and really taking control of my health."
And now we're here at the Emmys. What are you most excited for on nights like this?
"Gatherings like these and events like these...it’s not just encountering people that you’ve admired and the work that you’ve admired that they’ve done, but also being reunited with really good friends. Everyone is busy, everyone is working, but when you’re all gathered to celebrate each other and the work that we’ve dedicated our lives to, it’s extra special."
What are some of your-day of, glam-prep steps?
"Everything! Lots of water, as much sleep as I can get. You know, cleanse cleanse, scrub scrub, moisturize moisturize. "
And when you go home at the end of the night, what is the routine? What are you doing after?
"Cleanse cleanse, scrub scrub, moisturize moisturize!"
