The Makers of Botox Have a New Brand Identity

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Allergan Aesthetics, which was acquired by AbbVie earlier this year, announced today that it’s introducing its new global brand identity with the goal of empowering confidence. Central to the new campaign is refreshed imagery and content that celebrates “real people across different ethnicities, genders and skin tones,” which Allergan hopes will drive home the fact that they are creating “science-backed aesthetic medicine for people of every background.”

“Empowering confidence is important to our work and our industry. We believe this new brand brings that purpose to life for colleagues, customers and consumers around the world,” says Carrie Strom, senior vice president of AbbVie and president of Global Allergan Aesthetics, in a press release. “The new brand better reflects who we are today and where we are going in the future. It represents our company—full of passion, energy, and solely focused on aesthetics.”

Beginning today, the brand’s website and social channels will debut its recent changes, and healthcare providers will also gain access to a launch microsite where they can learn more about the brand’s new positioning.

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