As of today, you can now purchase science-backed skin-care brand Rodan + Fields at Ulta. Available in 150 Ulta Beauty stores nationwide and online at Ulta.com, the move “brings the brand’s dermatologist-developed skin care to a broader audience.”
“This expansion into retail is an exciting moment for us because we know that more women will be able to discover our cutting-edge formulas,” said Anncy Rowe, Chief Commercial Officer of Rodan + Fields in a release. “We’re thrilled to introduce our products to Ulta Beauty shoppers who are looking for high-performance skin care solutions they can trust.”
In line with this milestone, Rodan + Fields is also introducing a new Dermatologist Advisory Board, a group of board-certified dermatologists dedicated to advancing the brand’s commitment to cutting-edge skin-care technologies and developing new, innovative solutions for consumers.
The entry into Ulta is part of last year’s bigger R+F business model pivot. As announced last summer, R+F made steps to move away from the multi-level direct selling model to streamline the customer and consultant experience. According to the company, the new model “will be supported by a broader array of marketing and advertising across traditional channels and social media to complement consultants’ advocacy, will better position R+F to meet customers where they are discovering and buying beauty products.”
