Beauty and lifestyle creator Olivia Jade has officially entered the beauty founder space with the launch of o.piccola, a new brand built around one hero product: The Bronze & Glow Balm ($44).
For many of Jade’s followers, the launch doesn’t come as a total surprise. She’s already been teasing o.piccola to her more than 800K TikTok followers, including in one candid post where she opened up about self-funding the brand, creating it with makeup minimalists in mind and hoping to expand the shade range if the launch is well-received.
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The Bronze & Glow Balm is a dual-ended bronzer and highlighter balm available in three shades—Light, Medium and Dark—each pairing a different bronzer depth with a complementary highlight in champagne-pink, rose-pink or gold.
Formulated in South Korea, the ultra-creamy, hydrating balm is designed to blend seamlessly across skin types and layer for added depth without looking cakey or muddy. “I spent like two years going back and forth with my manufacturer in Korea to make sure that the product was exactly how I wanted it,” she said, adding that the formula went through repeated tweaks until the texture, color and finish felt right.
That less-is-more philosophy is built into the name, too. “O.piccola” is “inspired by the Italian word piccola, meaning ‘little,’ a callback to my personal beauty philosophy that a little goes a long way,” says Jade. “Over the last five years, I’ve gained a deep understanding of what it takes to thoughtfully formulate products in the beauty space, allowing me to bring this first product to life exactly as I envisioned.”
That smaller, more intentional debut is also what makes the launch feel personal. Rather than debuting with a full lineup, Jade is starting with one product she says she’s been working on for years. “It feels surreal to finally share something that has been mine for so long with a community who has been watching me do my makeup since I was 15 years old,” she says.
For a brand built on the idea that a little goes a long way, one product feels like the right place to begin. The Bronze & Glow Balm is available now for $44 at opiccola.com.
