The Best Purple and Colored Shampoos That Keep Your Hair Color Fresh for Longer


The more you color your hair, the more likely it is to fade and become brassy. One of the best-kept secrets colorists constantly rely on to get color looking fresh without a trip to the salon or a professional gloss is purple shampoo, used at home. Because the purple pigments help to cancel out orange and yellow tones, this is by far the easiest, quickest and probably cheapest way to boost your color in a flash.

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1 / 7

Sachajuan Silver Shampoo ($28)

Washing with this color-neutralizing shampoo not only brings back life to your blond, but it also adds volume and protects hair against UV-induced damage. 

2 / 7

Kérastase Reflection Touche Chromatique Kit ($91.50)

New from Kérastase is this one-of-a-kind tone corrector, which utilizes an ink-in-care pen to help neutralize unwanted tones. Available in four shades, apply the pen to areas that need a quick fix and follow up with the brand’s Reflection Masque Chromatique Riche to help prolong more vibrant color

3 / 7

R + Co Sunset Blvd ($29)

Perfect for blonds as well as silver foxes, this shampoo revitalizes your color while also leaving it soft and shiny. 

4 / 7

Drybar Blonde Ale Shampoo ($27)

Just one wash with this color-correcting shampoo makes a world of difference as it counteracts brassiness, adds shine and cleanses for super bright color. 

5 / 7

Bed Head Dumb Blonde Purple Toning Shampoo ($18)

The longer you leave this purple-toned shampoo on your hair, the cooler your color will become. 

6 / 7

BRITE Make Me Pastel Purple Shampoo ($13)

Besides depositing a temporary purple color, which washes out, this totally vegan shampoo removes unwanted yellow tones, too.

7 / 7

KMS Colorvitality Shampoo ($20)

New from KMS comes this sulfate-free, blue-colored formula, which works to counteract brassiness on blond, highlighted, and gray and white hair.  

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