If you’ve found yourself admiring the perfectly contoured jawline of Bella Hadid, Olivia Wilde or Angelina Jolie, and it’s caused you to examine your own angles a little more closely, you might be in the market for a new firming fix. Though in-office skin-tightening treatments and surgery offer more dramatic, permanent results, skin-care products and tech-savvy tools—if used consistently—can help firm up slack skin for a more youthful look. They’re also great maintenance treatments in between office visits. These are 30 of our favorite products for a firmer, tighter jawline.
Kaplan MD Diamond Contour Lifting Rose Quartz Neck Serum ($115)
Though it’s designated for the neck, this anti-aging serum is housed inside a rose quartz rollerball that feels so good on the jawline (especially mine, as I have TMJ). The serum contains a proprietary blend of skin-fortifying actives like crushed diamonds, 22 certified-organic extracts and a fermented BioActive Complex, and is clinically proven to improve firmness, elasticity and crepiness. It also helps to increase lymphatic drainage, giving the upper neck/jawline a better contour.
Murad Retinal ReSculpt Overnight Treatment ($105)
Encapsulated retinal is the hero in this powerhouse nighttime formula, which is clinically proven to visibly lift neck and jowl sagging, increase elasticity and smooth deep-set wrinkles and crepey skin. The retinal boasts better stability and targeted delivery in the skin, but doesn’t irritate the skin thanks to the addition of oat lipids and alpha glucan, which help replenish ceramides, increase moisture and soothe the skin.
Clarins V-Facial Intensive Wrap Instant Depuffing Face Mask ($67)
A 2023 NewBeauty Award Winner, this mask takes down puffiness like you wouldn’t believe. Apply a thicker layer of the creamy mousse to your lower face and neck after cleansing, let it work its magic for 10 minutes, and then rinse. The combination of beautyberry and ginger extracts with escin from horse chestnut tackles swelling caused by stress, heat and hormonal changes to help you achieve that coveted V contour.
Kat Burki FORM CONTROL Neck Control & Exfoliating Pen ($150)
The unique “pen” applicator adds exfoliating benefits to the gel-like serum, so you get a two-in-one treatment (it also feels really good). Not only does it help smooth with pumpkin seed and papaya enzymes, but wild cherry bark extract and plant stem cells also reduce inflammation and improve firmness. The vitamin C provides collagen-stimulating benefits, too, if you use it consistently.
FACEGYM LIFTWEAR ($55)
Think of this gel-cream moisturizer like invisible shapewear for your face, inspired by FaceGym’s signature noninvasive face-sculpting techniques. Supercharged by a marine bioferment ingredient that delivers a lifting effect in 30 minutes, the formula also includes brightening plankton extract for a more even skin tone.
The Skinny Confidential The Pink Balls Face Massager ($99)
“Chisel chisel,” says brand founder Lauryn Evarts Bosstick. “This innovative massager is made with two discoball-esque balls that really grip your face. It helps with lymphatic drainage and really is like an instant facelift.” We love the way it perfectly hugs the jawline without feeling rough, and all you need is a few minutes a day (I like to use it when I’m watching TV at night). Apply a couple drops of face oil before using and watch it glide.
LANCER Triple Peptide Drops ($125)
Apply a few drops of this peptide-packed elixir on their own, or mix them into your favorite moisturizer, for a collagen-stimulating (aka firming) boost, plus strengthening of the skin barrier and all-day moisturization. “Collagen serves as a key structural protein made up of amino acids, and is responsible for helping skin look full, firm and tight,” says founder Dr. Harold Lancer. “Applied topically, collagen is a molecule considered too large to penetrate skin, however, peptides can help reduce the appearance of wrinkles and fine lines by stimulating collagen production.”
StriVectin Peptight Tightening Neck Roller Serum ($79)
Known for its topical “Tech Neck” innovations—the brand actually trademarked the term in 2017—StriVectin set out to upgrade one of its most popular products (we love the massaging rollerball applicator on a sore neck at the end of the day) with a lifting dipeptide that targets elastin production for firmer skin. The bonus: It also helps minimize the effects of blue light exposure on the skin (aka too much screen time, leading to tech neck) at the same time.
StackedSkincare Cryo Sculpting Roller ($75)
The latest launch from the brand known for its efficacious tools, this isn’t your average cryo roller that loses its cool in five minutes. Brand founder Kerri Benjamin, also an aesthetician, created this patent-pending roller with a stainless-steel barrel that stays cold for much longer, and an egg-shaped barrel head that allows for better massage around the face, as well as the jawline—it gets rid of puffiness in a flash. Plus, she even thought of a cap for it, so you can store it in your freezer without it touching your groceries.
Dermelect Cosmeceuticals Self-Esteem Neck Firming Lift -Professional Strength ($59)
Massage this silky cream—a new professional-strength version of its fan-favorite Self-Esteem Neck Cream in a jar—in upward strokes from your neck to your jawline to reap the benefits: smoother, healthier-looking skin and a tighter appearance thanks to the brand’s collagen-supporting Agefinity Complex and a bevy of hydrating botanicals.
Alphascience Ultra Firm ($89)
Three collagen-stimulating ingredients—a Shiitake complex, L-glutamine and genistein—create the ultimate firming trio in this face and neck sculpting concentrate, a dream serum for saggy skin. It’s also a great topical complement to aesthetic firming procedures, such as CoolSculpting under the chin.
RéVive Intensité Volumizing Serum Ultime Targeted Skin Filler ($600)
Sagging skin is often accompanied by wrinkles, two signs of aging that appear as your skin’s connective tissues begin to deteriorate. Always on the hunt for more powerful formulas and delivery systems, ReVive improved its coveted volumizing serum by adding a Volumizing Peptide Complex to its signature Bio-Volumizing Protein, which not only helps temporarily plump up lines and wrinkles, but also improves skin firmness, especially in the cheek and jowl areas.
Chantecaille 24 Karat Gold Firming Moisturizer ($298)
Ultra-luxurious and ultra-hydrating, this cream combines proven wrinkle-fighter Matrixyl 3000 Tripeptide with gold heptapeptide, dipeptides, hyaluronic acid, and apple stem cells for suppler skin. “When my skin feels especially tired or stressed, our new gold peptide—which is far more potent than any gold ingredients before—deeply revitalizes my skin. It instantly looks more plump, radiant and smooth,” says creative director Olivia Chantecaille.
Exuviance Age Reverse Plus Rebuild-5 Cream ($88)
Cosmetic chemists worked on this luxurious moisturizer’s patented MicroDipeptide229 for eight years to help visibly firm skin, especially on the cheekbones and jawline area. Not only is it nongreasy and quick to absorb, but in a brand study, 88 percent of users noted their jawline had a more contoured appearance after 12 weeks of twice-daily use.
Malaya Organics 3D Rose Quartz Sculpting Facial Tool ($75)
Designed to create a kneading motion—similar to that of a facial massage, like those from FaceGym—this facial roller helps relieve tension in the jaw as it sculpts the jawline for a more youthful appearance. It also has a cooling effect, which feels great on the skin after a long night or on hot summer days, and delivers major depuffing action, even under the eyes.
111SKIN Celestial Black Diamond Neck & Décolletage Serum ($400)
Recently reformulated and intensified to include the brand’s signature diamond delivery system, this best-selling serum was inspired by 111Skin founder and plastic surgeon Dr. Yannis’ Y-Lift Surgery, a cosmetic procedure that lifts the face, jawline and neck. Key ingredients include peptides, lactic acid, moisturizers and antioxidants that work together to stimulate collagen synthesis, smooth and protect the skin.
Dr. Arrivo Miss Arrivo The Vegas II ($560)
Skin-care savants can’t get enough of this high-tech tool that utilizes four different technologies to tighten and smooth mild skin laxity on the jawline (results are typically seen within eight weeks). Mid-frequency interval pulse (MFIP) technology delivers intermittent electrical pulses similar to a Shiatsu massage, which facilitates increased blood circulation and promotes efficient skin collagen reproduction; ultrasound pulse (UP) penetrate deep to stimulate muscles through alternating currents; high mid-frequency interval pulse (HIMFIP), a combination of MFIP and UP; and red LED light, which activates skin cells and helps restore elasticity for anti-aging benefits.
The A Method by Tina Alster, MD Neck Firming Cream ($67.50)
Apply this thick cream at night to stimulate collagen production as you sleep thanks to all-trans retinol, a high concentration of amino acid L-carnitine, smoothing arnica Montana, caffeine and taurine. The combination of actives helps tighten and tone the appearance of saggy skin while reducing the look of deep creases and evening skin tone.
“A common concern for many of my patients is neck sagging,” says founder and Washington, D.C. dermatologist Tina Alster, MD. “The ‘turkey neck’ appearance results from weakening of the platysma muscle that runs from the jawline down the neck to the clavicle. When this muscle loses its strength, jowls form and the skin under the chin loosens and sags. This laxity can be corrected with surgical lifting and noninvasive procedures such as Ultherapy and Silhouette InstaLift, but a running head start to reduce the severity of neck sagging can be accomplished at home.”
Neutrogena Rapid Firming Collagen Triple Lift Serum ($40)
This fast-absorbing serum is a drugstore steal, as it smooths skin on the face, neck and jawline for a more taut appearance courtesy of a triple-action collagen formula with low molecular weight collagen, AHP amino acid and an amino sugar. In brand studies, 92 percent of people using it twice a day saw visibly firmer skin in four weeks. And did we mention it also moisturizes too?
FOREO Bear ($299)
A new (and super cute) facial-toning device in the microcurrent category, this FDA-cleared technology targets sagging skin on the face and neck—and of course the jawline—with T-Sonic pulsations to tighten things up with continued use. It pairs with a corresponding app to guide you through a foolproof routine, or you can operate it manually to conduct your own “workout” with the intensity level of your choice. An exclusive anti-shock system auto automatically adjusts the microcurrent to your skin’s resistance to make treatments safe and comfortable, too.
H2O+ Hydration Age Renew Neck & Décolleté Cream ($54)
With continued use of this hydrating cream—apply it all the way up to your jawline—you’ll notice firmer, smoother skin and fewer lines thanks to powerhouse, elasticity-boosting ingredients like peptides and chestnut rose extract.
Philosophy Ultimate Miracle Worker Fix Retinol Serum Facial Roller ($76)
Roll your way to firmer skin with this retinoid- and peptide-infused serum in a cooling, stainless steel roller that boosts circulation and increases product penetration for more sculpted-looking facial contours.
NuFace Trinity Facial Toning Device ($325)
Our favorite at-home microcurrent treatment, this clinically tested device contours and tones the jawline—it also helps reduce the appearance of wrinkles in the area—in as little as five minutes a day. (It’s also won several NewBeauty Awards!) If used regularly, you will see results. But like anything, if you stop doing your daily “exercise,” your skin will eventually revert back to baseline.
NeoStrata Triple Firming Neck Cream ($88)
Possessing three key functions in one bottle, this nongreasy cream utilizes pro-amino acids and the brand’s special firming ingredient Neocitriate to minimize the appearance of sagging and restore a more youthful skin structure while also gently exfoliating for a more even skin tone. (It was also a 2020 NewBeauty Award winner!)
Georgia Louise Lift + Sculpt Butterfly Stone ($75)
There are tons of gua sha stones on the market, but celebrity facialist Georgia Louise—her clients include Cate Blanchett, Emma Stone and Emily Blunt—patented this uniquely effective butterfly shape. Practice Louise’s 5-Minute Lift + Sculpt Method twice a day for not only a relaxing massage, but also lymphatic drainage, circulation boosting and a firmer jawline over time.
Perricone MD Cold Plasma Plus+ Sub-D/Neck ($135)
Known for his innovative use of cosmeceutical ingredients, Dr. Perricone’s Cold Plasma Plus Sub-D uses the brand’s patented Cold Plasma technology to help firm and refresh sagging, aging skin. In a clinical study, 82 percent of users felt the appearance of their jawline and chin was more toned and tight.
Emma Hardie Lift and Sculpt Firming Neck Treatment ($83)
This lightweight, yet powerful, serum—it’s backed by the brand’s patented Lifton in-Expert and Neodermyl, which activate the production of collagen—helps firm and tighten loose, saggy skin on the neck and around the jawline. To apply, twist the applicator to unlock it, squeeze some serum onto the roller and roll it over target areas—it’s nonsticky and absorbs fast.
dr. brandt Do Not Age Firming Neck Cream ($67)
A super effective blend of essential amino acids and calcium in this silky cream help fortify and restructure the thin, fragile skin around your jawline, neck and décolleté that begin to droop as the aging process becomes more aggressive.
Juice Beauty Stem Cellular Lifting Neck Cream ($60)
Packed with a proprietary blend of apple and grape fruit stem cells, this organic, ultra-moisturizing cream firms, lifts and tightens skin that has lost definition with age. It also helps to reduce lines and wrinkles and correct sun damage. Plus, we love its citrusy scent.
Lancer Skincare Lift Serum Intense ($275)
Developed by Beverly Hills, CA dermatologist Harold Lancer, MD, this quick-absorbing serum harnesses the power of plant stem cell technology (sea-plant and grape-derived) to promote collagen production and skin cell regeneration, two essential components for helping to boost skin firmness. The result: younger-looking skin.