Ask a dermatologist or plastic surgeon, and they will confirm: The jawline is the most in-demand part of the face right now. A contoured jawline is a sign of youth and beauty, and although in-office skin-tightening treatments and surgery are incredibly effective, topical products (and tools)—if used consistently—can help strengthen skin and maintain a firmer, plumper look. These 13 are our favorites.
Roll your way to firmer skin with this retinoid- and peptide-infused serum in a cooling, stainless steel roller that boosts circulation and increases product penetration for more sculpted-looking facial contours.
Possessing three key functions in one bottle, this nongreasy cream utilizes pro-amino acids and the brand’s special firming ingredient Neocitriate to minimize the appearance of sagging and restore a more youthful skin structure while also gently exfoliating for a more even skin tone. (It’s also a 2020 NewBeauty Award winner!)
Our favorite at-home microcurrent treatment, this clinically tested device contours and tones the jawline—it also helps reduce the appearance of wrinkles in the area—in as little as five minutes a day. (It’s also a 2020 NewBeauty Award winner!) If used regularly, you will see results. But like anything, if you stop doing your daily “exercise,” your skin will eventually revert back to baseline.
Known for his innovative use of cosmeceutical ingredients, Dr. Perricone’s Cold Plasma Plus Sub-D uses the brand’s patented Cold Plasma technology to help firm and refresh sagging, aging skin. In a clinical study, 82 percent of users felt the appearance of their jawline and chin was more toned and tight.
There are tons of gua sha stones on the market, but celebrity facialist Georgia Louise—her clients include Cate Blanchett, Emma Stone and Emily Blunt—patented this uniquely effective butterfly shape. Practice Louise’s 5-Minute Lift + Sculpt Method twice a day for not only a relaxing massage, but also lymphatic drainage, circulation boosting and a firmer jawline over time.
Apply this advanced peptide and neuropeptide complex morning and night for firmer skin over time—the addition of plumping hyaluronic acid will keep skin hydrated all day and all night long.
This lightweight, yet powerful, serum—it’s backed by the brand’s patented Lifton in-Expert and Neodermyl, which activate the production of collagen—helps firm and tighten loose, saggy skin on the neck and around the jawline. To apply, twist the applicator to unlock it, squeeze some serum onto the roller and roll it over target areas—it’s nonsticky and absorbs fast.
Massage this silky cream-serum formula in upward strokes from your neck to your jaw to reap the benefits: smoother, healthier-looking skin and a tighter appearance, especially around your chin. It even helps with crepey skin, which can be a tough problem to tackle.
A super effective blend of essential amino acids and calcium in this silky cream help fortify and restructure the thin, fragile skin around your jawline, neck and décolleté that begin to droop as the aging process becomes more aggressive.
With continued use of this cream—apply it on your décolleté too—you’ll notice firmer, smoother skin and fewer lines thanks to powerhouse ingredients like cassava extract, camellia japonica oil and red algae.
Packed with a proprietary blend of apple and grape fruit stem cells, this organic, ultra-moisturizing cream firms, lifts and tightens skin that has lost definition with age. It also helps to reduce lines and wrinkles and correct sun damage. Plus, we love its citrusy scent.
Sagging skin is often accompanied by wrinkles, two signs of aging that appear as your skin’s connective tissues begin to deteriorate. You’ll love the lightweight feel of this peptide-packed skin-firming day cream, which also targets lines and wrinkles and layers perfectly under makeup without leaving behind a greasy effect. Its delicate, woody-vanilla scent is a nice bonus, too.
Developed by Beverly Hills, CA dermatologist Harold Lancer, MD, this quick-absorbing serum harnesses the power of plant stem cell technology (sea-plant and grape-derived) to promote collagen production and skin cell regeneration, two essential components for helping to boost skin firmness. The result: younger-looking skin.
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