It’s no secret: The jawline is one of the most in-demand parts of the face right now. A contoured jawline is a sign of youth and beauty, and thanks to the Zoom Boom, everyone is analyzing their facial contours more than ever before. And, although in-office skin-tightening treatments and surgical procedures are incredibly effective (and much more long-lasting), topical products and tech-savvy tools—if used consistently—can help strengthen skin and maintain a firmer, plumper look. They’re also great maintenance treatments in between office visits. These are 20 of our favorites right now.
Cosmetic chemists worked on this luxurious moisturizer’s patented MicroDipeptide229 for eight years to help visibly firm skin, especially on the cheekbones and jawline area. Not only is it nongreasy and quick to absorb, but in a brand study, 88 percent of users noted their jawline had a more contoured appearance after 12 weeks of twice-daily use.
Designed to create a kneading motion—similar to that of a facial massage, like those from FaceGym—this facial roller helps relieve tension in the jaw as it sculpts the jawline for a more youthful appearance. It also has a cooling effect, which feels great on the skin after a long night or on hot summer days, and delivers major depuffing action, even under the eyes.
Recently reformulated and intensified to include the brand’s signature diamond delivery system, this best-selling serum was inspired by 111Skin founder and plastic surgeon Dr. Yannis’ Y-Lift Surgery, a cosmetic procedure that lifts the face, jawline and neck. Key ingredients include peptides, lactic acid, moisturizers and antioxidants that work together to stimulate collagen synthesis, smooth and protect the skin.
Skin-care savants can’t get enough of this high-tech tool that utilizes four different technologies to tighten and smooth mild skin laxity on the jawline (results are typically seen within eight weeks). Mid-frequency interval pulse (MFIP) technology delivers intermittent electrical pulses similar to a Shiatsu massage, which facilitates increased blood circulation and promotes efficient skin collagen reproduction; ultrasound pulse (UP) penetrate deep to stimulate muscles through alternating currents; high mid-frequency interval pulse (HIMFIP), a combination of MFIP and UP; and red LED light, which activates skin cells and helps restore elasticity for anti-aging benefits.
Apply this thick cream at night to stimulate collagen production as you sleep thanks to all-trans retinol, a high concentration of amino acid L-carnitine, smoothing arnica Montana, caffeine and taurine. The combination of actives helps tighten and tone the appearance of saggy skin while reducing the look of deep creases and evening skin tone.
“A common concern for many of my patients is neck sagging,” says founder and Washington, D.C. dermatologist Tina Alster, MD. “The ‘turkey neck’ appearance results from weakening of the platysma muscle that runs from the jawline down the neck to the clavicle. When this muscle loses its strength, jowls form and the skin under the chin loosens and sags. This laxity can be corrected with surgical lifting and noninvasive procedures such as Ultherapy and Silhouette InstaLift, but a running head start to reduce the severity of neck sagging can be accomplished at home.”
This fast-absorbing serum is a drugstore steal, as it smooths skin on the face, neck and jawline for a more taut appearance courtesy of a triple-action collagen formula with low molecular weight collagen, AHP amino acid and an amino sugar. In brand studies, 92 percent of people using it twice a day saw visibly firmer skin in four weeks. And did we mention it also moisturizes too?
FOREO Bear ($299)
A new (and super cute) facial-toning device in the microcurrent category, this FDA-cleared technology targets sagging skin on the face and neck—and of course the jawline—with T-Sonic pulsations to tighten things up with continued use. It pairs with a corresponding app to guide you through a foolproof routine, or you can operate it manually to conduct your own “workout” with the intensity level of your choice. An exclusive anti-shock system auto automatically adjusts the microcurrent to your skin’s resistance to make treatments safe and comfortable, too.
With continued use of this hydrating cream—apply it all the way up to your jawline—you’ll notice firmer, smoother skin and fewer lines thanks to powerhouse, elasticity-boosting ingredients like peptides and chestnut rose extract.
Roll your way to firmer skin with this retinoid- and peptide-infused serum in a cooling, stainless steel roller that boosts circulation and increases product penetration for more sculpted-looking facial contours.
Our favorite at-home microcurrent treatment, this clinically tested device contours and tones the jawline—it also helps reduce the appearance of wrinkles in the area—in as little as five minutes a day. (It’s also won several NewBeauty Awards!) If used regularly, you will see results. But like anything, if you stop doing your daily “exercise,” your skin will eventually revert back to baseline.
Possessing three key functions in one bottle, this nongreasy cream utilizes pro-amino acids and the brand’s special firming ingredient Neocitriate to minimize the appearance of sagging and restore a more youthful skin structure while also gently exfoliating for a more even skin tone. (It was also a 2020 NewBeauty Award winner!)
There are tons of gua sha stones on the market, but celebrity facialist Georgia Louise—her clients include Cate Blanchett, Emma Stone and Emily Blunt—patented this uniquely effective butterfly shape. Practice Louise’s 5-Minute Lift + Sculpt Method twice a day for not only a relaxing massage, but also lymphatic drainage, circulation boosting and a firmer jawline over time.
Known for his innovative use of cosmeceutical ingredients, Dr. Perricone’s Cold Plasma Plus Sub-D uses the brand’s patented Cold Plasma technology to help firm and refresh sagging, aging skin. In a clinical study, 82 percent of users felt the appearance of their jawline and chin was more toned and tight.
Apply this advanced peptide and neuropeptide complex morning and night for firmer skin over time—the addition of plumping hyaluronic acid will keep skin hydrated all day and all night long.
This lightweight, yet powerful, serum—it’s backed by the brand’s patented Lifton in-Expert and Neodermyl, which activate the production of collagen—helps firm and tighten loose, saggy skin on the neck and around the jawline. To apply, twist the applicator to unlock it, squeeze some serum onto the roller and roll it over target areas—it’s nonsticky and absorbs fast.
Massage this silky cream-serum formula in upward strokes from your neck to your jaw to reap the benefits: smoother, healthier-looking skin and a tighter appearance, especially around your chin. It even helps with crepey skin, which can be a tough problem to tackle.
A super effective blend of essential amino acids and calcium in this silky cream help fortify and restructure the thin, fragile skin around your jawline, neck and décolleté that begin to droop as the aging process becomes more aggressive.
Packed with a proprietary blend of apple and grape fruit stem cells, this organic, ultra-moisturizing cream firms, lifts and tightens skin that has lost definition with age. It also helps to reduce lines and wrinkles and correct sun damage. Plus, we love its citrusy scent.
Sagging skin is often accompanied by wrinkles, two signs of aging that appear as your skin’s connective tissues begin to deteriorate. You’ll love the lightweight feel of this peptide-packed skin-firming day cream, which also targets lines and wrinkles and layers perfectly under makeup without leaving behind a greasy effect. Its delicate, woody-vanilla scent is a nice bonus, too.
Developed by Beverly Hills, CA dermatologist Harold Lancer, MD, this quick-absorbing serum harnesses the power of plant stem cell technology (sea-plant and grape-derived) to promote collagen production and skin cell regeneration, two essential components for helping to boost skin firmness. The result: younger-looking skin.
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