Hundreds of products come across our editors’ desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now. From a world’s-first acne serum to CeraVe’s first hair-care collection, we’ve got the inside scoop on all the newness.
The Best New Beauty Products Launching This Month
Dolce&Gabbana Beauty Lip Stylos ($45 each)
Chic and sleek, these new lippies are available in three formats: matte, satin and sheer. My Juicy Sheer is made with Italian olive oil, provides instant shine and hydration, and comes in 12 sheer shades. My Comfy Matte gets its creamy texture from Sicilian avocado and hyaluronic acid, and has a rich color payoff. And lastly, My Sculpt Satin comes in 18 shades and gives the lips a sculpted look with a subtle glow. Each collection boasts the brand’s beautiful gold packaging, which reflects its fashion house.
CeraVe Hydrating Shampoo ($9)
From the makers of that famous tub of moisturizer that so many derms recommend comes a new foray into hair care. Leveraging L’Oréal’s 100-plus years of hair expertise, the brand created a collection focused on scalp health that delivers soft, healthy hair. Developed with dermatologists, this clinically tested, fragrance-free shampoo contains the same three essential ceramides that are at the core of the brand’s skin-care collection.
“Having worked closely with CeraVe hair-care team from the very start, I have seen the exceptional efficacy and results this line delivers,” says New York dermatologist Doris Day, MD. “Our top priority was to thoughtfully create products that are both effective and gentle, ensuring they are suitable for everyone. I’m incredibly proud to recommend this range to my patients, knowing it meets their diverse needs with care and precision.”
goPure Sculpt & Tone Arm Cream ($49)
Inspired by the brand’s viral neck cream (you may have scored it during BeautyPass Free Gift Friday as well), this hydrating formula helps to tighten and smooth the appearance of the skin on the arms in four to eight weeks. If you’re someone concerned with crepiness, this is the product to try.
“When our Neck Cream went viral, we saw a huge opportunity to bring firming results to the body-care category,” says Bethany Crellin, vice president of marketing at goPure. “We spent months formulating the proprietary ingredient complex for this Arm Cream to get it just right. After seeing incredible clinical results and before-and-afters, we’re so excited to share it with everyone!”
Wonderskin FYP Powder ($26)
Setting powders are back in a big way. And no, these modern formulas don’t leave a ghostly cast on the skin. They mattify and perfect in all the right ways. This new, talc-free pressed powder is among the latest in the bunch to grab our attention for multiple reasons. It’s a wonder worker in the pore-blurring department, but not so much that you lose the natural beauty of your skin, and it mattifies excess shine without making your makeup look flat.
It comes in one translucent shade that the brand describes as having a “feather-light finish for any skin tone.” Makeup artist Oksana Cherepania says, “It has an incredibly lightweight texture that applies seamlessly to the skin without adding any heaviness. This allows the product to remain undetectable on the face, maintaining a natural look without creating a ‘layered’ effect. The universal color of the product adapts effortlessly to any skin tone, which makes it incredibly versatile. I love using it in my work because it instantly removes unwanted shine, eliminating the need for frequent touch-ups throughout a shoot. It’s suitable for everyone, providing a soft matte finish that keeps the skin looking fresh and polished without interfering with the overall makeup look.”
Kopari Gradual Self-Tanning Body Mousse ($36)
Self-tanners have come so far from the days of Oompa-Loompa orange and streaky stains. Whether you live in a warm climate year-round, you’re going on a tropical holiday vacation or you just like to maintain a beachy bronze, this new mousse delivers. We love the mess-free mousse texture (no dripping or leaking; apply it with a mitt) and quick dry time (about 30 seconds). However, one of our favorite attributes is the guava scent. There’s no nasty self-tanner smell like formulas of the past.
Like with many other self-tanners, it’s best not to shower or sweat for at least eight hours after applying the mousse. Give the tan time to develop for sun-kissed, even color. And, always keep your skin moisturized to preserve your faux glow as long as possible.
Emma Lewisham Supernatural Blemish Serum ($80)
The New Zealand brand is turning heads with this new innovation: a first-of-its-kind skin-care serum containing a patented probiotic (Micrococcus luteus) that promotes clear skin. Identified by a microbiology scientist, this is the “world’s first probiotic strain discovered on living, healthy, human skin.” The formula is backed by both in vivo and in vitro clinical studies, and when using it twice a day, 79 percent of participants experienced a reduction in their moderate-to-severe blemishes.
In one pump of serum, the skin gets more than 350 million live probiotic cells. “This pioneering serum works by crowding out the bacteria associated with blemishes and acne,” says founder Emma Lewisham. “So to prevent further breakouts from appearing, we recommend continuing to use this serum even after your breakout has cleared. It also provides you with many additional skin health benefits beyond clear skin.” These include less dryness, excess sebum and redness, which many people (not just acne sufferers) also count as concerns.
Milani Keep It Full Glossy Plumping Balm ($16)
If a lip gloss, a lip balm and a lip plumper had a baby, this would be it. It’s the ultimate multitasker with a creamy, moisturizing feel thanks to mango seed butter and a trio of oils: apricot, pomegranate and Kalahari melon. The brand added Maxi-Lip for plumping, but the shine also helps, making the light bounces off your lips in all the right places. It comes in 12 shades, and my personal favorite is Ballet for everyday wear. The clinical testing results are impressive, too: 100 percent of participants saw a clinically measured increase in lip volume by an average of 22.5 percent after just one application.
“It’s distinguishable from the other plumping balms that are currently on the market, especially in the drugstore cosmetics space,” says makeup artist Carol Park. “It delivers shine like a gloss and a comfortable, refreshing, plumping effect that gradually plumps the lips. The best part is the richness of the formula that almost mimics an overnight mask for your lips, but instead of a pot, it comes in a stick form for convenience.”
Selfmade The Rumination Recovery Balm ($42)
The brand’s first new launch in more than two years is a really good one. “This is our evolution from just being skin- and beauty-focused, to more psycho-somatic focused on well-being and the whole body,” says founder and CEO Stephanie Lee. When muscle tension and pain distract you from daily tasks, or even just the positive vibes you deserve in this crazy world, reach for this therapeutic balm.
The vegan, moisturizing formula squeezes out of the tube in a semi-solid format and then melts into an oil on your skin as you massage it in. You’ll also feel a nice warming sensation. “Think Icy Hot, but holistic,” the brand tells me. It’s free of synthetic fragrance, but boasts a natural scent of palo santo and lavender.
Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo ($20)
The number-one dermatologist-recommended anti-dandruff brand in Europe is now available in the U.S., which provides a new option for the 1 in 5 Americans suffering from dandruff. To tackle flaking at the root, this proprietary shampoo relies on its hero ingredient, micronized selenium sulfide. It also contains hydrating glycerin and soothing niacinamide for optimal scalp health, even on sensitive scalps and color-treated hair.
“I see patients with dandruff almost every day in my practice,” says Canton, MA dermatologist Uchenna Okereke, MD. “But, what patients keep telling me is that they dislike their current dandruff shampoos because of how they make their hair feel. That’s why I’m so excited about Vichy Dercos. Vichy has years of proven science, so not only do I trust it will work, but Dercos also leaves the hair feeling soft, shiny and healthy, which is why I know my patients will actually use it when I recommend it.”
Moon Juice Cherry Sleepy Magnesi-Om ($49)
On the fifth anniversary of the brand’s best-selling Magnesi-Om, the brand is debuting a new cherry-flavored formula that is focused on better sleep. If you’ve tried the blackberry powder, you know how well it works! Developed with a biochemist and chock-full of organic cherries, it combines 0.3 milligrams of plant-based melatonin from organic alfalfa with magnesium glycinate and L-theanine to promote deep sleep without next-day drowsiness.
“Sleep impacts everything from memory to metabolism,” says founder Amanda Chantal Bacon. “Quality of sleep equals quality of life! Women are 40 percent more likely to experience insomnia than men, due to hormonal shifts during menstruation, pregnancy, perimenopause, caregiving and mental health. After having my kids, I realized how much I’d taken sleep for granted. Postpartum was brutal on my sleep, mood and brain. The melatonin on the market at 3 milligrams or more was not a solution for me with the groggy morning hangovers, dependency and crazy nightmares. Immediate sleep help, without the hangover, that I could take regularly was a real need. Whether postpartum, perimenopause, jet-lagged or jacked up on late-night blue light, this works!”
Mary Kay Clinical Solutions Dynamic Wrinkle Limiter ($58)
Whether you’re not ready for facial fillers or you’re in between appointments and want some extra smoothing power, this new launch can help. A proprietary, noninvasive cream, it uses the brand’s patent-pending Botanical Wrinkle-Limiting Technology and plant extracts to relax expression lines.
In clinical testing, wrinkles appeared 36-percent smoother in the forehead and extended crow’s-feet (toward the temples), and 30-percent smoother in the 11s (between the brows) area after using it twice a day for eight weeks. Apply a thin layer on lines and wrinkles before moisturizer.
evolvetogether x goop mini exfoliating bar soap duo ($20)
Created in collaboration with goop (founder Gwyneth Paltrow is also an advisor to and equity holder in evolvetogether), these mini exfoliating bar soaps are the perfect holiday gift. They gently buff away dry skin with coconut shell and shea butter, and come in the brand’s beautiful, spicy-woody Havana scent.
“At goop, we are constantly looking for ways to elevate the every day,” says Paltrow. “For this evolvetogether collaboration, Cynthia and I took the idea of a bar soap and made it covetable, giftable and luxurious, both for consumers and the environment. Housed in a first-of-its-kind biodegradable and dissolvable packaging, this product aims to reduce the environmental impact, especially when traveling. We loved the idea of making it a travel-friendly gift set, something you could feel wonderful about giving to others or even yourself.”
Peach & Lily Cryo Reset Mask Pads ($43)
“Overheated skin can be a root cause of excess sebum production, premature signs of aging, irritation and skin imbalances,” says founder Alicia Yoon. “By addressing the root cause of irritated skin, these pads help deliver active ingredients to instantly relieve, calm and cool.” Soaked with cooling apple mint extract, glacial water, calming artemisia and azulene, and vitamins B5 and B12, they are the quick fix you need in your skin-care arsenal.
On clean, dry skin, place a pad on your cheeks, forehead or other area of concern for five to 20 minutes. “This is your daily dose of chill,” adds Yoon. “What’s so amazing about these mask pads is that even though the pads are very thin, like a sheet-mask, they’re super-concentrated and almost feel jelly-like. See dramatic results that continue to build over time for healthier, stronger, calmer skin.”
SuperMouth Ultim8 SmartBrush System ($170)
This cutting-edge, rechargeable electric toothbrush comes with a patent-pending SmartHub that sanitizes, dries and charges your toothbrush between uses. There’s also a rinse cup. No more using tiny toothbrush covers that only cover the bristles, but not the rest of the brush that also touches your mouth and hands. It comes in Pearly White, Rose Gold (pictured) and Sapphire Blue.
“This is truly a revolutionary product—the first reinvention of the ‘modern’ toothbrush since 1938,” says Dr. Kami Hoss, founder of SuperMouth. “After years of research and thousands of teeth scans, we created SuperBristles that conform to the natural contours of teeth, making the Ultim8 far more effective and safer than typical toothbrushes. It solves the biggest issues with toothbrushes: ineffectiveness, abrasiveness and hygiene.”
Mermade Hair M Infrared Waver ($179)
Celebs love these pink hair tools and you’ve probably seen them all over your feed. The latest one to join the group is this triple-barrel waver that is the first of its kind and a game changer for anyone who struggles to wave their hair. It uses advanced tri-zone heat technology and infrared beams to make strands look shiny and feel moisturized with less damage. The barrels are large (1.18 inches) so you won’t get that ’80s crimp, just pretty mermaid waves.
It’s different than the brand’s original waver in that it’s lighter, uses newer and better technology, the barrels are slightly smaller (but still big), and more. We also love that the tool is made from 20-percent recycled plastic and comes with an eco-friendly pink storage bag that’s made of 100-percent recycled plastic. You can preorder your waver now and they will ship on December 15.
Pharmaceris Capinon Vitamin K Night Dermo-Cream ($28)
Saltair Santal Bloom Moisture Bound Hair Oil Rich ($14)
A brand-new launch from Saltair, this best-smelling hair oil is ideal for medium and thick hair types, but there’s also a Light version for fine and medium hair. It comes in the brand’s beloved Santal Bloom scent, which is a warm and creamy mix of sandalwood, amber and musk.
A blend of babassu and argan oils conditions hair to leave it soft and shiny with less frizz. If you have color-treated hair, the addition of crambe esters help keep color radiant between salon appointments. Though it’s called “rich,” it’s not heavy and absorbs well. Start with a little and see how much your hair needs, and always avoid your roots.
BURST Teeth Whitening Breath Strips ($7)
These first-of-their-kind whitening strips also fight bad breath. It’s the ultimate solution for anyone who drinks a daily cup of joe (or three) and worries about both stains and coffee breath. The worst combo! Just press the mint-flavored strip onto your teeth and let it dissolve for a few minutes—it’s so easy!
In clinical studies, the strips were proven to kill 93 percent of bad breath germs and whiten teeth up to four shades after just one use. This is thanks to the mix of 8-percent whitening hydrogen peroxide, strengthening hydroxyapatite and antimicrobial zinc acetate. And, though you might think they’d cause sensitivity when the high concentration of hydrogen peroxide, BURST says 95 percent of dental professionals did not experience sensitivity after use in its testing.
Nu Skin Epoch Cica Balm ($30)
This green cream contains one of the holy grail ingredients for sensitive skin: cica. Also known as gotu kola, centella asiatica, asiatic pennywort or Indian pennywort, this naturally derived soother is praised for its many therapeutic properties. The cream is green because green neutralizes redness, helping to create a more even skin tone in seconds when you blend it in.
“I love the Epoch Cica Balm because its velvety formula glides on easily with nearly instant results to neutralize the appearance of uneven skin tone and provide a subtle glow,” says Dr. Helen Knaggs, head of global product research and development. “It’s great as an on-the-spot visible redness neutralizer or an allover primer, and also works to improve hydration and skin barrier resilience over time.”
e.l.f. Skin Holy Hydration! Thirst Burst Drops ($12)
If you have dry skin and want a lightweight, nongreasy hydrator that will really quench, this is the product to try. And, it’s a steal at just $12. The pretty pink gel-serum drops are infused with hydrating hibiscus complex, hyaluronic acid and brightening niacinamide. Plus, they sink in quickly for a dewy glow.
Use one or two pumps as a serum, mix it into your foundation or use it as a primer under makeup. The more drops you use, the more glow you’ll get. We also love that the formula doesn’t contain synthetic fragrance (it doesn’t have much of a natural scent either).
