TikTok has become one of the most influential platforms for the success of beauty brands and trends. One viral video can help an indie brand secure thousands of new customers. However, the most popular beauty brands on the app are mostly big-name, accessible brands.
Spate recently took inventory of which beauty brands have the highest average monthly views, and most can be found in your local drugstore. L’Oréal Paris is currently the most popular beauty brand on TikTok, with an average of 248.6 million views. Olay came in second with 158.7 million views. Additionally, other data found that Olay was the second most visited beauty website of women ages 55 to 65.
Unbrush has gone viral on TikTok recently, landing the brand in third place with over 131 million views. Looking at year-over-year growth, Unbrush saw an incredible 1505.4 percent increase. Selena Gomez’s Rare Beauty follows in fourth place, and The Beachwaver comes in fifth place.
The sixth spot is nabbed by Neutrogena and the seventh by Tarte Cosmetics. Closing out the top 10 most popular beauty brands on TikTok are Dove, CeraVe and e.l.f. Cosmetics.
