It’s National Botox Cosmetic Day: How the Injectable Has Shaped the Industry Over the Past 18 Years

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We’ll take any opportunity to celebrate the wrinkle-reducing power of Botox Cosmetic, but National Botox Cosmetic Day—which happens to be today!—is cause for some extra celebration. Here, two top dermatologists recount how the injectable has shaped the industry over the past 18 years. 

“I started using Botox off-label to reduce wrinkles long before it was called Botox Cosmetic,” recounts Nanuet, NY dermatologist Heidi Waldorf, MD, who participated in the satellite media launch of Botox Cosmetic and its 10-year anniversary. “When Botox entered the market, it changed the way we looked at noninvasive rejuvenation. It was the first so-called ‘lunchtime’ procedure—a quick procedure without pain or downtime but with a significant cosmetic result.”

“Since 2002, we have seen Botox Cosmetic change the way women are aging dramatically. It has made everyone look years younger and has become one of our most powerful tools to keep looking great,” says Melville, NY dermatologist Kally Papantoniou, MD. “50 no longer looks like 50 anymore, and this is in large part due to Botox Cosmetic.” 

“While initially we were all excited to be able to immobilize the wrinkle-producing muscles, over the last twenty-plus years, we’ve learned how to finesse treatments for more subtle, natural results—and based on studies and in-office experience, we’ve seen how it has helped patients to age better,” contends Dr. Waldorf.

The result, according to Dr. Papantoniou: “More women than ever are using Botox, and more and more of them are starting earlier. It has become such a common practice that it has lost its ‘taboo’ quality. Botox Cosmetic is absolutely the top-requested procedure in my practice, and is often the first cosmetic treatment women will try.”

To celebrate the iconic injectable, Botox Cosmetic is offering a very special one-day deal for both new and loyal users. Today only, when you buy a $50 Botox Cosmetic gift card, you’ll receive a complimentary $50 Botox Cosmetic gift card (a $100 value, while supplies last). To redeem your offer, join Alle, Allergan Aesthetics’ new loyalty program, which is required to participate in redeeming and purchasing the offer. Happy Botox Cosmetic Day! 

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