What do shoppers, celebrities and beauty editors love most about MERIT Beauty? The answer is impossible to narrow down to one. MERIT’s “modern minimalist aesthetic” is ultra-curated with versatile products that have become non-negotiable, “desert island” essentials (a major pro in today’s age of “de-influencing”). That minimalist ethos also drives the brand’s commitment to clean ingredients that prioritize skin health. Add in unfussy packaging, buildable textures and universally flattering color choices and MERIT is the unrivaled choice to highlight and enhance natural beauty and deliver full-on glam. (Demi Moore and Lily Collins have notably dazzled on red carpets wearing nothing but MERIT.)
With ultra-sleek makeup, burgeoning skin-care offerings and a brand-new fragrance, MERIT’s fourth anniversary this month has a lot to celebrate. In that spirit, read our editors’ favorite products from the acclaimed beauty brand.