Launch List: The Best Makeup Launching in March

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Launch List: The Best Makeup Launching in March featured image

Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class makeup receiving rave reviews from our team and hitting shelves right now.

1 / 10

Valentino Beauty Very Valentino Concealer ($35)

Whether the goal is to cover up a zit you woke up with this morning, brighten dark circles or sculpt a lackluster cheekbone, this next-gen concealer delivers. Available in 20 shades across three undertones—rosa, neutra and ambra—the concealer is infused with the brand’s proprietary Roma-Light Complex, which uses ultra-fine reflecting pearls to highlight the skin’s natural radiance.

The full-coverage formula contains hydrating glycerin, energizing caffeine and antioxidant-rich vitamin E, which keeps it from creasing or drying out the skin. I also love the feather applicator, which features a flat surface to easily apply the product to the skin, and a pointed tip for areas that need more precision, like acne marks.

2 / 10

Gucci Éternité de Beauté Foundation ($69)

This is the liquid foundation to reach for if you have oily skin and want shine control and full coverage that will stay put all day with no fuss. The formula is transfer-proof, wears for 24 hours, and has a matte finish that feels comfortable, not cakey. This is the result of hydrating hyaluronic acid, black rose oil and bamboo powder, which keep the skin feeling good, but don’t lend any additional dewiness or shine.

It comes in 40 shades that take into account four unique skin undertones—cold, neutral, warm and olive—so everyone can find their perfect match. And who wouldn’t want this gorgeous packaging on their vanity?

3 / 10

Urban Decay 24-7 Inks Liquid Eyeliner ($26, launching March 21)

Inspired by professional paint brushes, these ultra-precise eyeliners come in nine shades—a mix of matte and shimmer—to let you create pretty much any look you can dream of. Black, blues, grays and teals come in a brush tip and the lime green, yellow and white come in a felt tip, though both glide on as smooth as ever and the color really pops (it stays vivid after it dries).

The 24-hour-wear formula is smudge-proof, fade-proof, transfer-proof and water-resistant. Give it a little shake before applying to make sure the pigment is distributed throughout the entire tip, and then draw and paint to your heart’s content.

4 / 10

Too Faced Born This Way Healthy Glow Moisturizing Skin Tint ($42)

This is a product I want to wear all summer long. It’s medium-coverage, protects skin with SPF 30, and also hydrates with a formula that’s infused with a whopping 75-percent skin-care ingredients. Coconut water helps restore moisture, hyaluronic acid hydrates and alpine rose increases radiance.

It comes in 18 shades that the brand says flex to nearly all skin tones, and I also love that the bottle lets me dispense just the amount I want that day and nothing more (sometimes I go back for more!).

5 / 10

Milk Makeup Pore Eclipse Matte Setting Spray ($38)

Another oily skin savior, this alcohol-free setting spray keeps makeup locked in place for up to 16 hours while also keeping shine under control (courtesy of lentil extract) with a soft-matte finish. Niacinamide and pore-blurring microspheres make pores look much smaller—this effect also works on fine lines too. A pro tip from the brand: If you need extreme oil control, apply it before and after your makeup.

In a consumer perception study, 100-percent of participants said the setting spray felt weightless on their skin. After 16 hours of wear, 90 percent said their makeup stayed in place and their skin looked mattified all day.

6 / 10

Guerlain Terracotta Le Teint Healthy Glow Foundation ($62)

This is a huge launch for the beloved French brand Guerlain, which hasn’t debuted a new foundation since its signature Terracotta powder hit the beauty scene with full force in 1984. This new formula—made with 95-percent naturally derived ingredients—is a liquid, but it’s actually infused with powder, which gives it this really light and silky finish on the skin. You can build up the coverage from medium to full, depending on what your skin needs, and it’s made to wear for 24 hours.

It comes in 30 shades, spanning 16 different skin tone intensities and three undertones (neutral, cool and warm) so all complexions can benefit. Though the finish is matte, there’s a really pretty sheen that comes from the inclusion of a self-adapting shimmer called Gemtone in the formula as well. It looks stunning when the light hits the skin.

7 / 10

Kevyn Aucoin The Artist Brush Series ($30–$52 each)

“The right tools make an enormous difference in makeup application,” said Kevyn Aucoin, one of the most influential makeup artists of his time, before he passed away in 2002. Today, his namesake brand lives on, rooted in innovation, which is apparent in this brush collection. Designed by professional makeup artists, the eight brushes—seven of which are dual-sided—are meant to reduce the number of brushes needed in a person’s toolkit.

The bristles are luxurious, super plush and made with non-porous synthetic bristles that won’t absorb excess product (no unnecessary waste here). According to the brand, they’re also more hygienic, easier to clean and less likely to shed than natural hair.

8 / 10

Saie Glowy Super Skin Weightless Hydrobounce Serum Foundation ($40)

A medium-coverage foundation that feels like a serum, this second-skin formula is chock-full of 85-percent skin-serum ingredients and 15-percent weightless pigment that the brand says “stays active with you in the moment, throughout the day and over time.” Hence the “Hydrobounce” in the name, which Saie has trademarked—it’s a mix of cross-linked hyaluronic acid, non-equilibrium hyaluronic acid, polyglutamic acid, and rice bran peptides.

I like to apply it with a foundation brush (the brand also just launched The Base Brush), but you can use a sponge or your fingers too. And, the bottle is also glass and fully recyclable, which I appreciate from a sustainability perspective. 

9 / 10

OleHenriksen Banana Bright+ Vitamin CC Sticks ($34 each)

We weren’t expecting this launch from the brand, but it makes perfect sense after years of gathering customer feedback on its best-selling Banana Bright Eye Creams. At the end of the day, dark circles are notoriously tough to treat, and the combination of great skin care and a effective color corrector is a winning one.

Housed inside a first-to-market, sustainably packaged and recyclable limex tube (a bio-sourced material derived from limestone), these three color-correcting sticks can be used on dark circles or dark spots for additional skin-tone evening that concealer can’t always provide. They come in three shades—banana, pumpkin and apricot—and contain two forms of vitamin C, light-reflecting mineral pigments inspired by banana powder, and of course, circulation-boosting caffeine.

10 / 10

Winky Lux White Tea Tinted Moisturizer ($28)

Another complexion product I want to live in this summer, this upgraded tinted moisturizer offers a sun shield of SPF 30 and smooth coverage that leaves my skin with just the right amount of dew. The brand made a few changes to its crowd-favorite, removing oxybenzone from the ingredient lineup and swapping the packaging from a dip tube to an airless pump for better stability.

Pomegranate extract, white tea extract and vitamin E make sure the skin is cared for as you wear it (I truly believe foundations in today’s beauty industry should no longer be single-purpose). Lastly, I’m typically not a huge fan of fragrance in my skin care or makeup, but this formula boasts a citrusy scent that’s actually really pleasant (and light—they toned down the previous level of fragrance). It gets me excited for warmer weather and more time outdoors.

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