Is This the Biggest Sign That ’90s Beauty Is Back?

They've still got it.

By Tatiana Bido, Aesthetic Content Manager · Jan 26, 2016

Who can forget the halcyon days of the ’90s era supermodel? Not us. The iconic beauties with first names that conjure up images from George Michael’s “Freedom! ’90” video, Naomi, Claudia, Cindy and Eva are back with new campaigns that prove that true beauty is ageless.

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Earlier this month, Balmain’s creative director Olivier Rousteing reunited Naomi Campbell, Claudia Schiffer and Cindy Crawford for the fashion house’s new spring/summer 2016 campaign. Crawford, who turns 50 next month, Campbell and Schiffer, both 45, look hotter than ever in the edgy black and white photos shot by Steven Klein.

Image: Instagram/ Balmain Paris

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Giorgio Armani has also unveiled his own squad of ’90s beauties for his New Normal spring/summer collection; photographed by Peter Lindbergh. The campaign features models Eva Herzigová, 42, Stella Tennant, 45, Yasmin Le Bon, 51, and Nadja Auermann, 44, all models whose faces helped define the ’90s era supermodel.

Image: Giorgio Armani New Normal

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“I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life,” said Armani in a press release. “Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigová show themselves for what they are today: deeply fascinating women, with a proud look and without artifice.”

Image: Instagram/ Armani Official

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There’s no supermodel quite like the ’90s supermodel. These classic beauties exemplify that age is nothing but a number and that women in their 40s and 50s are now looking better than ever.

Image: Instagram/ Balmain Paris