Rare Beauty is putting its signature flush front and center with the launch of its new “Made You Blush” campaign, starring British actress Ella Bright as the brand’s first-ever celebrity ambassador. The Off Campus star is the perfect fit for the campaign, having shared her love for the brand’s best-selling Soft Pinch Liquid Blush ($25) formula long before the partnership took shape.
“I’m so excited to announce my partnership with Rare Beauty as the new face of the new ‘Made You Blush’ campaign!” says Bright, whose favorite shade is Hope, a nude mauve with a dewy finish. “I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favorite in my makeup routine. Furthermore, I really admire Rare Beauty’s dedication to mental health initiatives, which is why this project means so much to me.”
Since its launch in 2020, Soft Pinch Liquid Blush has earned holy-grail status among beauty lovers for its highly pigmented yet buildable formula and its ability to create a fresh, flushed look with just a drop or two. According to Rare Beauty, the fan-favorite blush has amassed more than 3 million likes and 12,500 reviews on Sephora and played a key role in fueling the beauty industry’s “blush boom,” which has remained steady over the past five years.
The “Made You Blush” campaign video perfectly captures Bright’s charm—and yes, we’ve already watched it a dozen times.
