It’s Gwyneth Paltrow’s Birthday—and She’s Launching a Body Butter to Celebrate

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It’s Gwyneth Paltrow’s 48th birthday today and the Goop guru is celebrating with a very big launch for her brand—in the form of a super luxe body cream, GOOPGENES Nourishing Repair Body Butter ($55), available today.

Taking the high-tech, active-packed ingredients the line had previously only reserved for facial skin care—think nourishers like bacuri, cupuaçu and shea, as well as botanicals like caviar lime, jojoba and mulberry leaf—the butter is clinically proven to provide 72 hours of increased skin hydration, without being sticky or overly greasy.

If the hydration-helping factor of the decidedly fresh-citrus cream doesn’t persuade you, maybe the long list of problem-solving goals will: The brand promises a decrease in the appearance of crepiness, as well as brighter- and healthier-looking skin that “dramatically” checks off in the “S” category by improving suppleness, smoothness and softness.

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