Many of my friends are either loyal to Sephora or Ulta Beauty, which I find super interesting, but when you consider how valuable the two beauty retailers’ loyalty programs are (and how big the perks can be when utilized to their full potential), it makes sense.
So, the big news from Drunk Elephant today is sure to please A LOT of people. Starting September 26, the brand will be available in all Ulta Beauty stores and on the retailer’s website. “I am thrilled that we are expanding into Ulta Beauty,” says brand founder Tiffany Masterson. “I have always relied on our social community for insights, and they have been asking for a long time if Drunk Elephant would be available there. So, it’s great to be able to say ‘We heard you! We’re here!’ And beyond our wonderful existing community, I’m so excited to tap into completely new guests that have never used Drunk Elephant or heard about our philosophy. I can’t wait to introduce them to our biocompatible products and hear what they think.”
Plus, Masterson says there’s more to look forward to from the brand as we close out the year. “It’s been such an exciting year, between expanding into nine new markets internationally, launching seven new products and now our Ulta Beauty news. And we still have more to come! You’ll be hearing some additional international expansion before the end of the year, and of course our holiday collection will be hitting shelves soon, which I’m so excited about.”
If you haven’t jumped on the Drunk Elephant bandwagon yet—it’s a best-seller in several categories at Sephora—a good place to start is with the brand’s “Littles” kit, which gives you minis of each fan-favorite to try before committing to the real deal. Expect more of these kits in the holiday assortment—they make the perfect gift, too!