Disney’s Custom-Created Pantone Colors From the 1930s Are Now Available as a Makeup Collection

Disney’s Custom-Created Pantone Colors From the 1930s Are Now Available as a Makeup Collection featured image

Before social media, before iPhones, before computers as we know them, there was a time—gasp!—where playing with colors and creating, in general, wasn’t as simple as applying a filter, popping open Photoshop or highlighting a new font color in a Word.doc.

One solid pop-culture example: Walt Disney Animation Studios made classic films like Alice in Wonderland, The Jungle Book, Dumbo and Pinocchio before computer animation—so all the original Pantone colors had to be hand-mixed via watercolors and colored pencils by the artists at the very specialized Walt Disney Studios Ink & Paint Department.

While the color library dates back to the 1930s, British retailer Beauty Bay has found a decidedly modern way to incorporate these unique Pantones, via a 12-piece, limited-edition, just-launched collection called Disney Colour, which pulls and references the shades directly from the original films.

“Never before has Disney Colour licensed a cosmetic product that focuses on the colors seen in the original films themselves, rather than the simplified character call-outs for products. This is a major milestone for Beauty Bay, which has always prided itself on being pioneering. This collection is available only at Beauty Bayonline. We hope this collection inspires our community and all the Disney fans to dream in color and make their own magic,” said David Gabbie, CEO of Beauty Bay, in a release.

The line includes more than 4,000 colors and features mini eyeshadow palettes, shadow sticks and lip and cheek tints, which start at $8.

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