The Coastal Grandmother aesthetic has taken over social media. If you haven’t caught wind of this trend yet, let me give you an idea of what we’re working with. Picture Oprah in her garden in expensive, but not warm, knitwear. Emily Gilmore retiring by the sea in a crisp white button-down in Gilmore Girls: Year in the Life. Ina Garten, whipping up a lemon cake in a big white kitchen, windows open to the call of birds. Picture, most importantly, literally any Nancy Meyers’ movie protagonist, namely Meryl Streep and Diane Keaton’s roles.
These women are interested in the simpler, but also finer, things in life, strolls through the farmer’s market, chamomile tea, monochromatic beige outfits, and a bushel of hydrangeas dispersed throughout the home. If you want to lean into the Coastal Grandmother aesthetic, start with your skin care. We’ve curated a list of products fit for a Coastal Grandmother’s skin-care routine.
Something about Vintner’s Daughter is achingly Coastal Grandmother-esque. Perhaps it’s the minimalist packaging paired with the fact that we all known just how luxurious it is, like a woman wrapped in a beige pashmina shawl. This serum features 22 nutrient-rich botanicals that help nourish skin and restore moisture.
Jones Road The Oil Stick ($26)
Jones Road sounds like a cul-de-sac on the sea that a Coastal Grandmother might live on, so it’s no surprise the brand makes great beauty products for the coastal kind. The Oil Stick allows you to swipe on a dewy complexion in mere seconds, so it constantly looks like your cheeks have been kissed by salty sea air.
As a Coastal Grandmother, you’re basically contractually obligated to have a product from Malibu-based OSEA, and this is one of the brand’s best. This seaweed-infused body oil is an aromatherapy experience that provides marine moisture for softer, firmer, healthier skin.
The Coastal Grandmother likes her well-worn rituals and the process of taking care of things, so you just know she double cleanses. The Elemis Pro-Collagen Cleansing Balm comes in a couple of scents, but we have a feeling the Coastal Grandmother would be partial to the citrus-scented, antioxidant-rich neroli.
The Coastal Grandmother is known to dabble in a glass of red after a long day picking plump tomatoes from her garden and scanning the beach for sea glass, so why not infuse your skin-care routine with a bit of vino. Caudalie’s Vinopure line uses organic grape water along with other natural ingredients to give you a more clear, even complexion.
If you, like many of your fellow Coastal Grandmothers, stayed up late reading an Elin Hilderbrand novel, you may want to stock up on these Peter Thomas Roth under-eye patches. This product depuffs and hydrates your under-eye area.
This oil is the perfect pairing for the Coastal Grandmother’s grand clawfoot bathtub. Sink into the scents of patchouli plant, lavender, rosemary and ylang-ylang tree before slipping into crisp white linen sheets.
La Mer The Concentrate ($210)
Every Coastal Grandmother needs to have a La Mer product in their arsenal. This concentrate helps soothe the skin and protect against environmental aggressors, which you’re bound to come in contact with while dining seaside or biking beside rows of hydrangeas on the Cape.
Coastal Grandmothers keep it classy while not egregiously flashing their wealth. A subtle Chanel cleanser sitting on the counter is the ultimate indulgence, and this product’s brightening and cleansing abilities are top-notch.
Retinol is a must in any skin routine, especially if you’ve spent the last decade in the sun. This clinical-strength anti-aging serum will help combat fine lines and wrinkles while correcting sun damage to help give you that smooth, even Coastal Grandmother glow.
You’re not a regular grandmother, you’re a Coastal Grandmother, which means you’re pretty cool and pretty down with CBD. This soothing lip balm, with a hint of fresh grapefruit scent, will keep your lips silky smooth.
With all that time outside on the coast, you need a good natural sunscreen to keep your skin safe. This sheer, thick, hydrating SPF will be your skin’s savior on your next sailboat ride.
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