Social Media Is Already Going Crazy Over Rodan + Field's New Retinol and Dermaroller


Super popular beauty brand Rodan + Fields recently held its annual conference, and in addition to a whole lot of reps and devoted fans celebrating the fact that it is the "number-one skin care brand in the U.S.," the company also announced three new product launches, slated for this winter.

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The big one (the embargo on the info was just lifted today!) is the scientist-backed Active Hydration Bright Eye Complex ($70), a lightweight under-eye gel-cream hybrid treatment that counts ingredients like hyaluronic acid, caffeine and glycerin in its lineup. It works over time and really helps with hydration, but it also has the ability to immediately brighten, decrease puffiness and make everything look all-around better. 

Also in the mix is the AMP MD System, which includes a new take on the brand's dermaroller, the AMP MD Micro-Exfoliating Roller ($220, but sold as part of the system), as well as a REDEFINE Intensive Renewing Serum ($99), an anti-aging avenger that contains a form of retinal—not a typo, this one is a revised version of standard retinol that claims to be 20 times more potent than standard retinol with less irritation. (Read: less redness and more tolerance for even the most sensitive skin types.) The product powerhouse promises to help correct visible signs of aging, firm skin and minimize wrinkles, while having the side advantage of sinking into skin pretty quickly.