TRESemmé Is Giving Women Free At-Home Blowouts Until September 23
By Danielle Fontana , Assistant Editor |
We’d be lying if we said that our idea of a perfect morning didn’t start out with a professional hairstyle in the comfort of our living rooms, but the reality is that mornings tend to be hectic and filled with lots of dry shampoo instead of lavish pampering. In fact, according to a study conducted by TRESemmé, 70 percent of millennial women feel the need to downplay the time and effort they put into their looks in the morning. Another TRESemmé study found that 68 percent of women feel there is a stereotype about women who spend too much time on their appearance.
As a result, the brand, which also happens to be the number-one styling brand in the country, launched “Work It,” a celebration of women (think names like Rebecca Minkoff and Sarah Levey) who are unapologetic about putting work into their looks because it translates to feeling empowered in both their professional and personal lives. Now, TRESemmé is urging you to do the same with your beauty routine, with an at-home styling service, compliments of the brand.
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“It was important to us to be able to give every woman an opportunity to use their unique hair and style to make a statement, and we thought there was no better way to do that than by bringing them a personal hairstylist who could help them get there," says Piyush Jain, Unilever vice president of hair care, North America, in a press release. From now until September 23, you can receive a professional, on-demand TRESemmé’s “Work It Waves” style in your home, which regularly costs about $50 to $90, via The Glam App in the 21 cities where the App operates (Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Las Vegas, Los Angeles, Louisville, Miami, Minneapolis, Nashville, New Jersey, New York City, Orange County, Philadelphia, Phoenix, Salt Lake City, San Diego, San Francisco and Washington D.C.).
Here’s how it works: After downloading The Glam App, choose TRESemmé's “Work It Waves” style (the App's cofounder and celebrity hairstylist, Joey Maalouf, says the style is perfect for all hair lengths) and input the code “TRESWorkIt" to cover the cost. And just like that, your beauty routine just got a lot more glamorous.