10 Products NewBeauty Readers Couldn’t Stop Buying in December

Before we dive headfirst into the biggest trends and hottest tips for beauty in 2025, allow me to share the most popular beauty products among NewBeauty readers in December 2024. For all the festivities between Thanksgiving and New Year’s Eve, our readers celebrated with delicious cookie-influenced body care, embraced viral (and Billie Eilish-approved) peel-off lip liners and made solid investments in healthy hair. They leaped on our list of the top blushes that accentuate and hydrate dry, aging and mature skin, and continued to shop accordingly from luxurious brands like CHANEL, Jones Road and MERIT Beauty. Finally, in hair care, the month’s top hair product was a hair-thickening serum from NB100 brand, THE ROOTIST.

Ahead, the 10 products NewBeauty readers couldn’t stop buying in December.

1 / 10

Sacheu Peel Off Lip Liner STAY-N ($12)

When Billie Eilish dropped her beauty routine last month on TikTok, we all took notes. In addition to MERIT Beauty’s mascara and highlighter stick, a Tower 28 lip liner, a Makeup by Mario eyeshadow palette, a $10 Maybelline eyeliner, and more, the two-time Oscar-winning singer started her lip look with the viral Sacheu Peel Off Lip Liner STAY-N.

• BUY ON AMAZON – $12
• BUY ON ULTA – $12

2 / 10

RMS Beauty Lip2Cheek ($36)

We compiled a list of shoppers’ favorite blushes for mature skin and then our readers scooped up RMS Beauty’s Lip2Cheek in droves. That might be because the creamy formula contains skin-conditioning ingredients like shea butter, cocoa butter and Buriti oil to hydrate both lips and cheeks with concentrated colors that build and blend seamlessly.

• BUY ON AMAZON – $36
• BUY ON DERMSTORE – $36

3 / 10

MERIT Beauty Retrospect L’Extrait de Parfum ($92)

For the second month in a row, NewBeauty readers have put MERIT Beauty’s first-ever fragrance on the top 10 list. Retrospect L’extrait de Parfum has notes of vanilla, jasmine and rose and is made of nearly 30 percent fragrance oil, making the sophisticated scent exceptionally long-lasting.

• BUY NOW – $92

4 / 10

Tarte Creaseless Creamy Concealer ($30)

Winter is the season when we all swap out our lighter moisturizers for richer formulas that will combat drier air, indoors and out. It’s also a good time to try a hydrating concealer—especially if you’re prone to dry under-eyes. One option beloved by shoppers? Tarte’s Creaseless Creamy Concealer. “At 52, I have fine lines around my eyes, but this concealer works like magic,” says one reviewer. “It blurs those lines beautifully without settling or creasing.”

• BUY ON ULTA – $30
• BUY ON SEPHORA – $30

5 / 10

Dove Crumbl Deodorant Stick in Crumbl Confetti Cake ($7)

To the delight of cookie lovers everywhere, Crumbl teamed up with Dove on a limited-edition collection of body-care products, including body exfoliator, body wash, hand soap and a Confetti Cake-scented deodorant that our readers are loving.

• BUY NOW – $7

6 / 10

CHANEL Rouge Allure Luminous Intense Lip Color ($48)

CHANEL boasts some of the most luxurious makeup on the planet, and our readers know it, too. In December, they flocked to the brand’s Rouge Allure Luminous Intense Lip Color, an ultra-pigmented satin lipstick that uses vitamin E, esters, coconut oil and castor oil to ensure long-lasting color, smoothness and hydration.

• BUY NOW – $48

7 / 10

Jones Road What the Foundation ($46)

Another product NewBeauty readers continue to purchase is Jones Road What the Foundation. If you have dry or mature skin, this moisturizing makeup is a must-have for everyday light coverage, according to our editor’s honest review.

• BUY NOW – $46

8 / 10

T3 Airebrush Blow Dry Brush ($150)

There were a ton of impressive beauty sales between Black Friday and New Year’s Eve, and one deal our readers took advantage of was T3’s Airebrush Blow Dry Brush. As a T3 user myself, I can personally vouch for this hair tool’s ability to smooth and volumize my strands.

• BUY ON AMAZON – $150
• BUY ON DERMSTORE – $150

9 / 10

THE ROOTIST Densifying Serum For Thinning Hair ($58)

Another buzzy hair product that joined the most-bought list in December was this hair-thickening serum from THE ROOTIST. The Densifying Serum has seemingly become the beauty world’s most coveted hair product, frequently selling out at Sephora stores in both the U.S. and Canada. The Hills alum Whitney Port also shared with her millions of Instagram followers that the serum “saved her scalp.”

• BUY ON AMAZON – $58
• BUY ON SEPHORA – $58

10 / 10

Laura Geller Beauty Serum Blush Cheek Tint ($28)

Laura Geller Beauty’s Serum Blush is a fantastic lightweight blush because it has a “water-like gel finish” that plays well with face makeup and blends seamlessly for a natural-looking flush.

• BUY ON LAURA GELLER – $28
• BUY ON AMAZON – $28