Hydrating Drugstore Shampoos: Our 8 Top Picks

Your journey to healthy, shiny, hydrated hair starts in the shower. No amount of hair oil will fix parched strands, so it’s crucial that your hair-care routine’s baseline begins with a hydrating shampoo and conditioner. But not all highly effective shampoos cost a fortune. Case in point: these eight ultra-effective hydrating drugstore shampoos that deserve a spot in your shower.

1 / 8

L’Oreal Paris Elvive Hyaluron + Plump Hydrating Shampoo ($6)

This lightweight formula is free of parabens and uses hyaluronic acid to lock in moisture while keeping strands bouncy, making it perfect for fine to medium hair types that need hydration without being weighed down.

• BUY ON ULTA – $6
• BUY ON AMAZON – $6

2 / 8

MONDAY Haircare Moisture Shampoo ($8)

Powered by shea butter, rice protein and coconut oil, this salon-quality shampoo delivers professional-level moisture at a drugstore price point, ideal for dry, dehydrated hair that needs serious nourishment.

• BUY ON ULTA – $8
• BUY ON AMAZON – $8

3 / 8

Maui Moisture Heal & Hydrate + Shea Butter Shampoo ($8)

Made for waves and curls, this super-hydrating formula combines coconut and macadamia oils, shea butter and vegan collagen to transform and repair dry, damaged hair at the source.

• BUY ON AMAZON – $11
• BUY ON TARGET – $8

4 / 8

Donna’s Recipe Sweet Potato Pie Extra Creamy Moisturizing Shampoo ($16)

Created with real sweet potato extract, cinnamon and vanilla, this creamy formula (heavy hitters like avocado oil and mango butter are in here, too!) was created to deliver serious nourishment to parched strands via a natural formula.

• BUY ON ULTA – $16
• BUY ON AMAZON – $16

5 / 8

OGX Coconut Milk Shampoo ($9)

Hydrating coconut milk softens while LipiPro Shield technology adds resilience to weakened strands with every deliciously scented wash. 

• BUY ON ULTA – $10
• BUY ON AMAZON – $9

6 / 8

V&Co. Beauty Wavy Hair Nourishing Shampoo ($8)

With its peptide complex and rice protein–infused formulation, this salon-inspired shampoo provides gentle yet effective daily hydration for wavy hair types, leaving strands softer and more manageable.

• BUY ON AMAZON – $8
• BUY ON TARGET – $8

7 / 8

Love Beauty & Planet Coconut Water & Mimosa Flower Shampoo ($9)

This environmentally conscious formula uses coconut water and a hyaluronic complex to provide lightweight but deep hydration that’s especially effective for fine to medium hair.

• BUY ON TARGET – $9
• BUY ON AMAZON – $9

8 / 8

Carol’s Daughter Black Vanilla Hydrating Sulfate-Free Shampoo ($14)

Enriched with black vanilla and aloe, this gentle sulfate-free formula provides deep moisture specifically formulated for natural and textured hair, helping to maintain curl pattern while hydrating.

• BUY ON AMAZON – $14
• BUY ON TARGET – $14