Most beauty enthusiasts can attest to the joy a drugstore beauty aisle brings. From mascara to lipstick and sheet masks, there’s always something to indulge in. Coincidentally, the quality of drugstore makeup and skin care, for that matter, has evolved to rival high-end brands over the years. Yet, the hair-care section remained a deserted aisle of unchanged formulas and overly scented products…or so we thought.
A recent trend on social media, thanks in part to Alix Earle, is bringing beloved drugstore shampoos back from the dead, showcasing just how much has changed since you last wandered the aisles of CVS. With innovative formulas and quality ingredients, drugstore shampoo is being hailed as the unsung hero for any kind of hair concern. Ahead, we’ve gathered the best bottles to stock your shower with.