8 Shampoo and Conditioner Duos That Feel Way More Expensive Than $20

To say drugstore beauty aisles are thrilling is an understatement, in my humble opinion. Maybe it’s because prices keep creeping up everywhere, or it’s because we know better than to believe expensive always equals better. It does seem like everyone is rediscovering their love for all things drugstore beauty. Simply put, why splurge on a $50 shampoo when you don’t have to?

A beauty hill I will defend till I’m breathless is that drugstore hair care is top-notch—if you know the one best suited for your hair type. Where to begin? We broke down our favorite drugstore shampoo and conditioner sets for common concerns, like dryness, damage and excess oil, but all deliver soft, silky and shiny strands that look way more expensive than their $20 or less (total!) price tags. Keep scrolling to see our favorite finds.

• Best for All Hair Types: CeraVe Gentle Hydrating Shampoo and Conditioner ($9 each)
• Best for Oily Hair: Dove Scalp+ Hair Therapy Density Boost Clarifying Shampoo and Strengthening Conditioner ($9 each)
• Best for Dry Hair: Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner ($9 for pair)
• Best for Brittle Hair: Garnier Fructis Hair Filler Strength Repair Shampoo and Conditioner ($16 for pair)
• Best for Fine Hair: MONDAY Haircare Volume Shampoo and Conditioner ($7 each)
• Best for Damaged Hair: OGX Bond Protein Repair Shampoo ($7) and Conditioner ($10)
• Best for Frizzy Hair: Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo and Conditioner ($8 each)
• Best for Curly Hair: SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo and Conditioner ($20 for pair)

1 / 8

Best for All Hair Types

CeraVe Gentle Hydrating Shampoo and Conditioner ($9 each)

CeraVe recently brought its gentle, straightforward and effective ethos of skin-care products to hair care. The Gentle Hydrating Shampoo and Conditioner is sulfate-free and uses a skin care-similar ingredient list of niacinamide, ceramides and hyaluronic acid to nourish your scalp and moisturize each strand for a healthy, clean and silky feel.

• BUY SHAMPOO – $9
• BUY CONDITIONER – $9

2 / 8

Best for Oily Hair

Dove Scalp+ Hair Therapy Density Boost Clarifying Shampoo and Strengthening Conditioner ($9 each)

If you have oily strands, look no further than this duo from Dove. With niacinamide, vitamin E, zinc and peptides, the sulfate-free formulas refresh, balance and nourish the scalp, roots and hair fibers. It also leaves hair protected from premature breakage, with a fuller-looking, bouncy softness.

• BUY SHAMPOO – $9
• BUY CONDITIONER – $9

3 / 8

Best for Dry Hair

Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner ($9 for pair)

A healthy dose of pro-vitamin B5, lipids and antioxidants penetrate each strand to replenish hair deprived of moisture, whether due to genetics, heat damage or weather. Not only are both formulas incredibly hydrating and nourishing, but the brand says the silky soft results last for up to 72 hours.

• BUY NOW – $9

4 / 8

Best for Brittle Hair

Garnier Fructis Hair Filler Strength Repair Shampoo and Conditioner ($16 for pair)

Garnier’s Hair Filler duo is packed with vitamin Cg, citric acid and a Repair Care Complex that penetrates the inner and outer layers of every strand to repair broken bonds and seal each cuticle, leaving hair smoother, softer and most importantly, stronger. Add the line’s Pre-Shampoo Treatment ($10) and Leave-In Serum ($8) to your routine and the brand says to expect hair to be four times stronger with 79 percent less breakage.

• BUY NOW – $16

5 / 8

Best for Fine Hair

MONDAY Haircare Volume Shampoo and Conditioner ($7 each)

Achieve serious volume and bounce with MONDAY’s Volume Shampoo and Conditioner. It’s loaded with ingredients like hydrolyzed collagen, coconut oil, shea butter and macadamia oil for the perfect balance of weightless hydration, clean and lift.

• BUY SHAMPOO – $7
• BUY CONDITIONER – $7

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Best for Damaged Hair

OGX Bond Protein Repair Shampoo ($7) and Conditioner ($10)

OGX’s repairing shampoo and conditioner duo uses lipids, proteins and a bond complex technology to target damaged areas for intense bond repair, without weighing hair down. Simply put, the pair helps to revitalize hair from its inner layers and acts like a shield to prevent further breakage and frizz.

• BUY SHAMPOO – $7
• BUY CONDITIONER – $10

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Best for Frizzy Hair

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo and Conditioner ($8 each)

This hibiscus-scented formula is a stand-out pair to tame flyaways and frizz on waves and curls. Aloe leaf extract, coconut water and watermelon fruit extract are smooth and nourishing, not to mention smell fantastic.

• BUY SHAMPOO – $8
• BUY ON CONDITIONER – $8

8 / 8

Best for Curly Hair

SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo and Conditioner ($20 for pair)

The coconut-based shampoo and conditioner are ultra-moisturizing—packed with coconut oil, shea butter and neem seed oil—for soft and silky curls. And with a sulfate- and silicone-free formula, you can rest assured that curls and coils stay damage-free.

• BUY NOW – $20