Hair authority Paul Mitchell has announced model and style icon Winnie Harlow as its first Global Ambassador today. The brand’s 2021 campaign, a focus on all-things self-expression and a nod to ’90s supermodels, hopes to “inspire consumers to embrace their distinct beauty and explore their personal style,” reads a release.
“Expressing myself through hair is a fun experience that represents different stages in my life. I get to create new personas, personalities and characters with every look—from super sexy with long, straight hair, a chilled-out feel with curly waves, and a little tomboy with a short cut,” says Harlow.
“Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser growing up. I loved seeing her transform a client’s hair, put a smile on their face, and leave them happy and ready to rule the world,” she says.
Harlow’s hairstylist César DeLeön—additional clients include Beyonce, Kylie Jenner, Jennifer Lopez and Ariana Grande—has also been announced as Brand Ambassador for Paul Mitchell. The new campaign will feature a variety of looks DeLeön created especially for Harlow.
“Winnie is a remarkable woman that inspires people to be fearless and live beautifully,” says Michaeline DeJoria, John Paul Mitchell Systems vice chairman. “She truly exemplifies our ethos and we are thrilled to welcome her to the Paul Mitchell family.”
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