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Meet the New Refillable Deodorant at Target That’s Both Stylish and Sustainable

Say hello to Wild Cosmetics, which just arrived from across the pond.

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wild deodorant launch target

Aesthetically pleasing, planet-friendly deodorant has arrived! Introducing Wild Cosmetics Refillable Deodorants, finally in-store and online at Target from across the pond. This UK-based brand combines skin-loving ingredients with artisanal scents and conveniently refillable cases, and its first U.S. launch will have you going wild!

“We founded Wild in the UK with a mission to eliminate single-use plastics at home with refillable, aluminum-free body care products. Launching during the pandemic, the response to our refillable deodorants is beyond our expectations, and we have since grown a global audience who resonate with our sustainable messaging. Our launch at Target marks our official debut in the US and we couldn’t be more proud to see our deodorant cases and refills on shelves nationwide,” says Wild co-founder and CEO Freddy Ward.

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wild deodorant launch target

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Wild deodorant aluminum cases are refillable, sleek and easy to use. Your refill includes no single-use plastic and leverages body-loving ingredients like shea butter and coconut oil for a luxurious swipe-on experience that lasts all day.

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Whether you snag the adorable bee-themed case or opt for a classic monochrome to house your favorite scent, each Wild deodorant is a must-have 24-hour ticket to odor protection. And with scents ranging from Cherry Blossom to the online exclusive Grapefruit and Lime, you'll want to try them all! Once you pick your favorite starter pack, the refillable case allows you to keep trying new scents without all the extra waste.

Wild Cosmetics Refillable Bee Case with Honey & Cactus Flower
Refillable Bee Case with Honey & Cactus Flower

BUY THE STARTER PACK - $17

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BUY THE REFILL - $8

Wild Cosmetics Refillable Purple Case with Cherry Blossom
Refillable Purple Case with Cherry Blossom

BUY THE STARTER PACK - $17

BUY THE REFILL - $8

Wild Cosmetics Refillable Black Case with Fresh Cotton & Sea Salt
Refillable Black Case with Fresh Cotton & Sea Salt

BUY THE STARTER PACK - $17

BUY THE REFILL - $8

Wild Cosmetics Refillable Aqua Case with Coconut & Vanilla
Refillable Aqua Case with Coconut & Vanilla

BUY THE STARTER PACK - $17

BUY THE REFILL - $8

Wild Cosmetics Refillable Ombre Case with Grapefruit & Lime
Refillable Ombre Case with Grapefruit & Lime

BUY THE STARTER PACK - $19

BUY THE REFILL - $8

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