Get excited! Ultra Violette, one of Australia’s most beloved sunscreen brands, is finally making its way to the U.S. The cult-favorite SPF line is set to launch at Sephora on March 12, just in time to upgrade your sun-care routine ahead of summer.
The brand teased the news on Instagram yesterday, sharing a clever edit of its bestselling Supreme Hydrating Facial SPF Screen in the grasp of the Statue of Liberty. The caption read, "Two icons 👑 US future-proofers, the countdown is on - stay tuned for a very exciting announcement tomorrow."
Now, that announcement is here, and it's making waves. As reported by WWD, Ultra Violette is set to launch in 592 Sephora stores, kicking things off with five of its best-selling SPF essentials across face, lip and body care. According to the outlet, this U.S. expansion marks the brand’s 30th international market since its founding in 2018. As Lizzo would say, it’s "about damn time" it’s headed stateside.
This is a major moment for U.S. beauty lovers since, until now, Ultra Violette hasn’t been able to ship from Australia, making an overseas trip one of the only ways to get your hands on its highly sought-after innovations. The lineup includes SPF lip balms with the perfect tint, luminizing sunscreen serums that blur the line between makeup and skin care, and more game-changing formulas that put texture and wearability first. While the exact U.S. product lineup is still under wraps, one thing’s for sure: it’s bound to be good.
NewBeauty will be keeping a close eye on Sephora’s shelves because the moment Ultra Violette officially drops will be newsworthy in itself. It will join the ranks of other beloved Australian sunscreen brands, including Naked Sundays and Ultraceuticals, both of which made their U.S. debut last year. Stay tuned.
