Sure, self-tanner has been big for years now, but new numbers suggest this summer could be a breakout moment for at-home formulas. A recent study from Spate and Sula Labs found that interest in self-tanners has spiked 11 percent year over year, based on insights from Google, TikTok and Instagram.
It’s part of a steady rise in interest that doesn’t seem to be slowing down. The report also highlights a handful of brands leading the pack. Ahead are the self-tanning brands trending right now, according to the data.
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Isle of Paradise
Isle of Paradise’s goal is to offer a safer way to achieve sun-kissed skin, so the brand offers both self-tanning and SPF products. “Isle of Paradise” and “Isle of Paradise self tanning drops” were both among the top search queries, showing consumers are especially interested in the brand’s Self-Tan Drops ($30), which come in light, medium and dark so you can customize your glow by mixing them with your moisturizer.
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Bondi Sands
Australian brand Bondi Sands is among the most popular self-tanning brands right now, according to the data. Its Self Tanning Foam ($27) is a bestseller and comes in a range of shades, making it suitable for everyone from beginners to more advanced users. The Everyday Gradual Tanning Milk ($20) doubles as a daily moisturizer that helps maintain a tan.
