Tubing mascara revolutionized the eyelash space with pioneering technology that wraps each individual lash with tubes to promote next-level length and volume. The world fell in love with the innovation. Now, what if we told you that innovative technology has been applied to boost hair volume as well?
When we met one of the scientists behind Nexxus Hy Volume Cloud Foam ($18), she explained that the formula worked much like a tubing mascara for your hair. The lightweight foam addresses each hair strand to boost volume and promote a dramatic, full-bodied lift from the root.
Our biggest gripe with volumizing products in general is the finish and feeling. Many of the options on the market work well, inflating hair to new heights but they too often come with a crunchy, heavy finish. The Hy Volume Cloud Foam feels as light as a cloud (hence its name) while still promoting sky-high roots.
The ultimate test? Sleeping with the foam in and wearing it for a few days. After four days, our hair still felt weightless and bouncy sans product residue. The alcohol-free formula features collagen protein and hyaluronic acid providing skin-care level care to your hair. This multitasker not only enhances the appearance of your hair for ’90s model-level blowouts but also defends against humidity, heat and sweat. Pair it with damp hair and a blowout for gravity-defying hair.
