Forget everything you thought you knew about hair care. These 21 NB100-winning brands are rewriting the rules with smarter formulas, inclusive solutions and a whole lot of innovation. Whether they’re backed by dermatologists, influencers or centuries-old traditions, each one is here to shake up your hair-care routine.
21 Hair Brands That Are Rewriting the Rules of Hair Care
Being Haircare
Exclusively at Walmart, being is making personalized hair care truly inclusive with clean, effective formulas for every texture, type and need. Designed to work with your hair—not against it—the brand brings accessibility, performance and thoughtful formulation to the forefront.
California Naturals
California Naturals delivers clean, naturally derived personal care for every body and scalp—without the premium price tag. With simple, effective formulas the whole family can use, the brand makes everyday essentials feel good, work hard and fit in any budget.
Chris McMillan
Created by the legendary stylist behind Hollywood’s most iconic cuts, Chris McMillan brings decades of salon expertise to your shower shelf. With high-performance formulas that deliver pro-level results, the brand makes great hair feel effortless and editorial.
Commence Haircare
Founded by Brooke Shields, Commence is redefining hair care for women over 40 with clean, effective formulas that strengthen strands and support long-term hair health. Designed to empower aging with confidence, the brand makes hair care feel both powerful and approachable at every stage of life.
Isima
Born from Shakira’s personal hair journey, isima blends Latin heritage with cutting-edge science to create inclusive formulas for all hair types and textures. With a focus on nourishment, strength and celebration, the brand brings cultural pride and clinical performance together in every bottle.
OMI Wellbeauty
OMI WellBeauty is revolutionizing hair care from the inside out with patented ingestible peptides that strengthen and anchor follicles, delivering visible results in just 90 days. Trusted by celebrities (yes, Kris Jenner’s a fan) and backed by clinical science, the brand offers a drug-free, inclusive solution for healthier, fuller hair.
The Root Project
The Root Project makes scalp care feel intuitive, indulgent and essential with clean formulas and a “less is more” mindset. Rooted in the idea that healthy hair starts at the source, the brand turns everyday care into a ritual—complete with upcycled packaging and thoughtful ingredients.
Arey
Arey is changing the way we think about aging hair with the first clinically proven system to slow, reduce and even repigment grays—no dyes required. Backed by science and built around both supplements and topicals, the brand takes a proactive, root-cause approach to healthier, fuller hair over time.
Crown Affair
Crown Affair turns everyday hair care into a ritual with beautifully designed tools and clean, consciously sourced formulas. The brand’s elevated, sustainable approach makes tending to your strands feel less like a chore and more like a moment of calm.
Fable & Mane
Fable & Mane brings the ancient art of Ayurvedic hair oiling to the modern beauty shelf, blending traditional Indian rituals with clinically backed ingredients. The result? A sensorial, science-meets-nature approach to stronger, shinier, more resilient hair.
Monday Haircare
MONDAY Haircare delivers luxury-level results without the luxury price tag. With clean, effective formulas and sleek, sustainable packaging, the brand has earned a cult following for making high-performance hair care accessible to everyone.
The Rootist
The Rootist treats hair care as a full ecosystem: scalp, roots and strands working in harmony. With biology at the core of every formula, the brand delivers clean, clinically effective products that support long-term hair health from the ground up.
