Any self-respecting beauty connoisseur would only apply foundation after first laying down the right skin care and primer. Makeup primers are commonly used, but have you ever considered the importance of a hair primer? If we think of shampoo, conditioner and hair masks akin to skin care, then it tracks that after that should come a primer to prepare hair for styling. People seem to be catching on to the skinifcation of hair care with scalp facials and detox shampoos, so it’s not too much of a surprise that searches for hair primers have been on the rise. Hair primer can help make hair easier to work with, less frizzy and healthier.
Spate recently analyzed the top trend across hair, skincare, makeup and body categories with the highest year-over-year growth. SPATE data shows that searches for hair primer have climbed over 142 percent over the past year. Whether you’re looking for your first hair primer or seeking a new brand to try, we’d love to share a few of our favorite suggestions.
Expert-Loved Hair Primers
2 / 10
VIRTUE Volumizing Primer ($40)
This primer is especially great for those looking to build volume at the root of thin, dull hair. It’s malleable, adapting to any style you create and holding it in place all day. While making hair look its best it also mends hair that’s prone to breakage and protects against further damage.
BUY NOW - $40
5 / 10
Gisou Polishing Primer ($34)
The ingredient list for this primer is as delightful as it sounds, with honey, propolis and sweet almond and argan oil topping the list. Together, these superstar ingredients cancel out frizz, reduce drying time and ensure hair is optimal for styling.
BUY NOW - $34
6 / 10
Alterna Caviar Replenishing Moisture CC Cream ($31)
This best-seller is a fan favorite for a reason. The leave-in “complete correction” cream boasts 10 benefits in just one simple step. It can be used as both a primer and a finisher, according to the brand, boasting moisture, shine, softness, strength and more.
BUY NOW - $31
7 / 10
Lolavie Glossing Detangler ($26)
This NewBeauty Award winner from Jennifer Aniston’s Lolavie primes, protects, detangles and surges shine and smoothness. The formula features the good stuff like lemon extract, vegetable ceramides, chia seeds and a superfruit complex.
BUY NOW - $26
9 / 10
Eva Nyc Mane Magic 10-in-1 Primer ($13)
This 10-in-1 primer does it all at a fraction of the price of many other options on the list. The formula truly works magic, reducing frizz by double for 24 hours and promoting three times stronger hair with less breakage. Not to mention, it also detangles, softens, adds shine, nourishes, smooths and even cuts drying time down.
BUY NOW - $13
