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The $30 Gloss Serum That Gave Selena Gomez Glass Hair at the 2024 Emmys

Chic and sleek

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Selena Gomez attends the 76th Primetime Emmy Awards at Peacock Theater on September 15, 2024 in Los Angeles, California.
Amy Sussman/Getty Images

Selena Gomez is nominated for her first-ever acting Emmy award for her work in Only Murders in the Building. For the big night, she went with a classic, sleek look. Her chic Ralph Lauren gown was the centerpiece from which her glam and hair were inspired. Together it all created a gorgeously cohesive look. Gomez’s hair is playing into the glass hair trend perfectly with a natural smooth shine that mirrors the glassy pieces on her dress.

Celebrity hairstylist Marissa Marino said the goal vibe for the night was effortless elegance and high shine. We think she nailed it. To get the glossy look, she began with Fekkai Brilliant Gloss Shampoo ($25) and Conditioner ($25). Starting in the shower helps get her hair shining from the jump. After towel drying Gomez’s hair, Marino applied the new Fekkai Brilliant Glossing Styling Crème ($30) from roots to ends. She then brushed through the hair with Kristin Ess Hair’s Style Assist Large Detangling Hair Brush ($11).

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After the hair was blow-dried and straightened, Marino applied the key ingredient—Fekkai Brilliant Gloss Glass Hair Serum ($30) throughout hair. She then curled the end withKristin Ess Hair’s 1 1/4 Curling Iron ($40) and brushed through it. For the final look, Marino tucked the front pieces behind Gomez’s ears and locked it all in with NewBeauty award-winning Fekkai Flexible Hold Hairspray ($27).

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