Heed the siren's call this season with the latest trend to take off in 2025. This sultry look takes all your favorite sea-inspired elements to a moodier place: the deep sea. Discover the dark siren look, and unlock your inner sea witch.
Pinterest Predicts 2025 reports that the sea witch look is headed for the mainstream. In fact, the search term 'dark siren makeup' has seen an unreal surge, leaping up +695 percent in 2024. We've seen the beauty community embrace the colorful and creative, which certainly applies here. These looks are all about mood, ethereal elements and a sizeable amount of glitter.
Featured Experts
- Natalie Dresher is a professional makeup artist in Miami
- Hannah Metz is a beauty expert and owner of Hannah Elisabeth Beauty
What is dark siren makeup?
Inspired by depictions of mermaids and sea sirens, this look relies on dark colors and fun textures to add drama and mood.
"The dark siren look is very heavy on the eyes and lips," says Miami makeup artist Natalie Dresher. "You're going to want dark colors in shades of purple, green and blue for the eyes. For a dark siren eye, I love using shimmer on top of the smokey eye look I have created to give it that sea witch look."
And of course, you need a siren eye, the eyeliner style that became popular around this time last year.
Beauty expert and owner of Hannah Elisabeth Beauty, Hannah Metz, notes that the siren eye gained traction because it has “a lot of depth and drama.“ And right in line with the dark siren look, the goal is to be bold. "It’s such a fun, sexy look that’s simultaneously sultry and sophisticated," Metz says. "It’s a makeup look that really makes a statement.“
"When I'm going for a siren eye, I love to wing out the inner and outer corner of the eyes," Dresher explains. "It elongates the eye and creates drama."
The Best Products for Your Sea Witch Look
