e.l.f.
E.l.f Acquires Rhode in $1 Billion Deal
By Isabelle BuneoMay 29, 2025
Forging new Rhodes in the beauty world.
Dark Siren Makeup Dives Deep Into Glam
By Rowan LynamJanuary 30, 2025
The little mermaid is all grown up.
Meghan Trainor Talks Piloting e.l.f.’s New Campaign, Mouth Taping and Entering Her Fragrance Era
By Isabelle BuneoJanuary 28, 2025
Captain Meghan to the rescue.
The Brown Lip Shades We’re Loving for Fall
By Rowan LynamOctober 24, 2024
The Cleansers Saving Our Dry Skin Right Now
By Rowan LynamOctober 23, 2024