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The Product Behind Hailey Bieber’s Pinky Flush Is Not What You Think

A $20 gem.

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Hailey Bieber attends the Fashion Trust U.S. Awards 2025 in Partnership with Google Shopping on April 08, 2025 in Los Angeles, California.
Stefanie Keenan/Getty Images

Hailey Bieber is the queen of GRWM. Whether the model, founder and entrepreneur has five minutes or five hours, Bieber is beloved by the masses for letting fans in on the exact beauty behind her glam. Unsurprisingly, many of those products are Rhode, Bieber's very own makeup and skin-care brand. Every now and then, Bieber adds in fun surprises to her lineups.

In a "late night" GRWM, Bieber preps her skin with Rhode's Glazing Milk ($32) and Barrier Butter ($38), then mixes the former with what looks to be Dior's Forever Skin Foundation Stick ($52), a genius technique for ultra-hydrating face makeup. Next up is concealer, followed by some bronze contour along the cheekbones and forehead. She uses the Kosas Revealer Extra Bright Color Corrector ($32) on the inner and outer corners of her eyes, brow gel and two different shades of the cult-favorite Rhode Pocket Blush ($24). After some pressed powder to control shine, a swipe of a neutral-hued eyeshadow, a flick of taupe eyeliner and jet-black mascara, Bieber goes back to blush for a final oomph of cheek color, courtesy of TONYMOLY Cheek Tone Jelly Blusher ($20).

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The K-Beauty blush is jelly-textured and comes with a built-in bouncy powder puff that makes a natural flush foolproof. Made with a formula of antioxidant-rich hibiscus flower extract and hydrating squalane, colors glide over skin as the color melts into cheeks. The finish is soft and silky, whether worn alone or layered with other blushes, a la Bieber.

TONYMOLY Cheek Tone Jelly Blusher
TONYMOLY Cheek Tone Jelly Blusher

BUY NOW - $20

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