Per recent news from WWD, Unilever—the parent company to mega beauty brands such as Dove and TRESemmé—recently signed an agreement to acquire skin-care brand Paula’s Choice from private equity firm TA Associates for an undisclosed amount. The deal is expected to close in the third quarter of 2021.
Paula’s Choice’s umbrella of skin-care products includes hard-hitting formulas ranging from cleansers to moisturizers, all of which are developed using hundreds of independent studies and extensive consumer testing to ensure efficacy on a wide range of skin types. A few of our favorites from the brand: 2% BHA Liquid Exfoliant ($24), a toner-like liquid that exfoliates, unclogs the pores and smooths lines and wrinkles; the deeply hydrating and brightening Super Hydrate Overnight Mask ($27); and Pore Normalizing Cleanser ($11).
“I am so excited that Unilever and Paula’s Choice are joining forces, and I want to thank Vasiliki and the Unilever team for believing in us, our mission and our values,” says founder of Paula’s Choice, Paula Begoun, in a press release. “With Unilever we can build on our work and vision spanning 26 years of creating brilliant products, and by giving people the self-confidence that comes from knowing they are taking the best care of their skin possible.”
According to WWD, Unilever has made strides in the first months of 2021, with underlying sales growing 5.7 percent. With the acquisition of Paula’s Choice, we think it’s only up from here for the brand.
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