BIC may be best known for its pens, highlighters and lighters—or perhaps its dominance in the men’s and women’s shaving categories—but it’s clear the brand is making a major move into beauty. The proof is making waves across the industry: BIC just acquired the cult-favorite hair-care brand Tangle Teezer for an impressive $210 million.
BIC purchased the brand from Mayfair Equity Partners, which had owned it since 2021. Founded in 2007, Tangle Teezer is a British company you’ve likely heard of by now, if you don't already own one of its brightly colored brushes. They're specially designed for different hair types and concerns and use patented two-tiered teeth technology to detangle while being gentle on hair. It’s even Selena Gomez-approved—her hairstylist used the brand’s Tangle Teezer Ultimate Detangler ($16) to prep her hair for this year’s Emmy Awards.
Today marks a new chapter for BIC," said CEO Gonzalve Bich in a press statement. "We are excited to acquire a market-leading business in a dynamic, high-growth market where we can drive value. Both companies share a deep spirit of joy, innovation, entrepreneurship and a common vision for growth. With a consumer-first approach, together, we aim to redefine personal grooming by creating personalized hair-care solutions that enhance daily routines. Our strategy is to build long-term trust by offering quality products that provide simple solutions to enhance self-care experiences. We proudly welcome Tangle Teezer to BIC.”
With BIC at the helm, we’re eager to see what’s next for Tangle Teezer—and whether this acquisition signals even more beauty expansions for the brand as it diversifies its offerings. Stay tuned!
