living proof

Parisian woman walking outdoors wearing red lipstick and black coat

The 10 Hair-Care Brands Our Readers Use Most, According to Data

By Danielle Fontana Dooley November 20, 2024

Spoiler alert: NewBeauty readers have good taste.

Bella Hadid

You Need the $30 Lip Oil Bella Hadid Keeps With Her ‘At All Times’

By Marisa Petrarca September 17, 2024

Plus, shop her under-$20 beauty favorites.

kylie kelce

The 2 Beauty Essentials Kylie Kelce Swears By

By Marisa Petrarca June 28, 2024

Two of our favorites, too.

Living Proof Advanced Clean Dry Shampoo

A Can of This Benzene-Free Dry Shampoo Sells Every 6 Seconds

Ali Wong Hair Oil SAG Awards 2024

Ali Wong’s Sleek SAG Look Is Thanks to This Hair Oil

Paris Hilton Dry Shampoo

Paris Hilton Calls This Dry Shampoo Her ‘Secret Weapon’

Your Hair’s Clean Slate: Living Proof’s Next Launch Is a Hard-Water Hero

Lily Collins Reveals Her Go-To Texture Spray For Voluminous Hair

By Olivia Wohlner April 27, 2022

The actress is the new face of Living Proof.

PSA: All of Living Proof’s Shampoos and Conditioners Have Been Reformulated

By Olivia Wohlner April 4, 2022

Smooth strands are in the near future.

Living Proof Has a New Dry Shampoo You’ll Want to Try

By Britt Fallon July 22, 2021

Don't worry, the OG isn't going anywhere!

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