living proof

The 10 Hair-Care Brands Our Readers Use Most, According to Data
Spoiler alert: NewBeauty readers have good taste.

You Need the $30 Lip Oil Bella Hadid Keeps With Her ‘At All Times’
Plus, shop her under-$20 beauty favorites.

Lily Collins Reveals Her Go-To Texture Spray For Voluminous Hair
The actress is the new face of Living Proof.

PSA: All of Living Proof’s Shampoos and Conditioners Have Been Reformulated
Smooth strands are in the near future.

Living Proof Has a New Dry Shampoo You’ll Want to Try
Don't worry, the OG isn't going anywhere!