Amazon's Black Friday deals are here, cementing November 20 as the day the 2025 holiday season deal frenzy officially begins. If you like to actually relax the day after Thanksgiving or just beat the general post-Thanksgiving retail madness like I do, now's a good time to get ahead on your list—especially if your gift list has a beauty product enthusiast or two. (Which may or may not include yourself, we don't judge.)
Frankly, there are thousands of beauty deals live for Amazon’s Black Friday event, but if you want a shortcut to the best of the best, here’s the secret: nowhere else on the internet will you find more than 60 award-winning beauty products—up to 60 percent off—all in one place.
We scoured Amazon's 2025 Black Friday beauty deals for honorees from this year's Readers' Choice Awards (products tested and loved by you) and NewBeauty Awards (the best of the best, voted on by editors, dermatologists and plastic surgeons), and we hit the jackpot. Ahead, 60+ beauty products that won top honors throughout 2025, all on sale for Amazon's Black Friday event.
2025 Readers Choice Awards Winners
The third annual NewBeauty Readers’ Choice Awards includes beauty products most beloved by you, our invaluable readers. With feedback on hundreds of editor-vetted products over the past year, the numbers were crunched, the winners announced, and now you can get 25 of the honorees marked down for Black Friday deals. Scroll on to see them all.
Hair
- Favorite Mask for Damaged Hair: BONDIBOOST HG Miracle Hair Mask ($28, $22)
- Favorite Soothing Scalp Serum: Fable & Mane Amla Soothing Serum ($38, $27)
- Favorite Hydrating Hair Mask: ELEVEN AUSTRALIA Miracle Hair Mask ($30, $21)
- Favorite Leave-In Conditioner: Divi 3-in-1 Leave-In Conditioner ($28, $20)
Skin Care
- Favorite Body Oil: Alo Head-to-Toe Glow Oil ($48, $38)
- Favorite Body Sunscreen: Toty Solaria Body SPF 50 ($38, $23)
- Favorite Sleep Supplement: Lemme Sleep Gummies ($30, $29)
- Favorite Firming Night Cream: ELEMIS Pro-Collagen Night Cream ($175, $123)
- Favorite Moisturizer for Menopausal Skin: Stripes Dew As I Do Vitamin C Moisturizer ($80, $64)
- Favorite Overnight Face Mask: Karuna Skin Hydrogel 2-Piece Facial Mask ($10, $8)
- Favorite Body Cream With Retinol: BODY FIRM Crepe Erase Neck Repair Treatment ($79, $55)
- Favorite Neck Cream: goPure Tighten and Lift Neck Cream ($40, $32)
- Favorite Moisturizing Night Cream: Onekind Dream Cream Night Moisturizer ($42, $29)
- Favorite Skin-Care Device: NuFACE Trinity+ Microcurrent Facial Device Kit ($375, $277)
- Favorite Gel Moisturizer: No7 HydraLuminous+ Hydrating Day Gel ($18, $13)
- Favorite Face Oil: Nakery SkinInfusion Facial Oil Serum ($42, $15)
- Favorite Moisturizing Sunscreen: IMAGE Skincare PREVENTION+ Daily Ultimate Protection Moisturizer ($50, $40)
- Favorite Ampoules: BABOR Power Serum Ampoule ($60, $42)
- Favorite Hydrating Primer: LAURA GELLER NEW YORK Spackle Primer Hydrate ($20, $18)
Wellness
- Favorite Longevity Supplement: Timeline Mitopure Cellular Energy & Muscle Strength Longevity Gummies ($125, $88)
- Favorite Immune Strength Supplement: Soursop Cell + Immunity Gummies ($20, $15)
Makeup
- Favorite Tinted Lip Treatment: U Beauty The PLASMA Lip Compound ($68, $54)
- Favorite Eyeliner: Lancôme Le Stylo Waterproof Eyeliner ($29, $20)
- Favorite Brow Pencil: Anastasia Beverly Hills Brow Wiz ($26, $18)
- Favorite Lash Serum: NULASTIN Follicle Fortifying Lash Serum ($84, $67)
15th Annual NewBeauty Awards Winners
This year's 15th Annual NewBeauty Awards features nearly 400 beauty products and treatment winners tested and voted on by beauty editors and an expert panel of 150 board-certified dermatologists and plastic surgeons. Below, over 40 winners across skin, hair, makeup, wellness and more on sale for Black Friday.
Skin Care
- Best Hydrating Face Oil: Colleen Rothschild Beauty Bio-Azure Replenishing Oil ($85, $60)
- Best Face Oil for Acne-Prone Skin: ALPYN Clarifying Facial Oil ($56, $39)
- Best Acne-Clearing Serum: Bioelements Daily Meds Acne Clearing Serum ($64, $51)
- Best Cream Cleanser: Farmacy Green Clean Gentle Creamy Cleanser ($32, $24)
- Best Gel Cleanser: Skinfix barrier+ Ceramide + Ectoin Hydrating Gentle Gel Cleanser ($30, $23)
- Best Cleansing Oil: ma:nyo Pure Cleansing Oil ($18, $14)
- Best Exfoliating Cleanser: Youth To The People Superfruit Gentle Exfoliating Cleanser ($39, $27)
- Best Gel-Cream Moisturizer: No7 HydraLuminous+ Hydrating Day Gel ($18, $13)
- Best Face Balm: Earth Harbor NYMPH NECTAR Superfruit Radiance Balm ($28, $22)
- Best Exfoliating Pads: NassifMD Exfoliating Detox Pads ($51, $32)
- Best Exfoliating Toner: EADEM Cashmere Peel Gentle Exfoliating AHA & PHA Toner ($42, $34)
- Best Mask for Sensitive Skin: The Outset Cool Cream Smoothing Mask ($44, $31)
- Best At-Home Peel for Sensitive Skin: SEKKISEI CLEAR WELLNESS Mild Peel Care Serum ($44, $35)
- Best Detoxifying Mask: Prakti PaviPure Warming Detox Mask ($56, $45)
- Best Anti-Acne Device: Solawave Bye Acne 3-Minute Pimple Spot Treatment ($69, $45)
- Best Microcurrent Device for Eyes + Lips: NuFACE FIX MicroWand ($195, $137)
- Best Microcurrent Device for Face: Bio-Therapeutic bt-sculpt ($290, $232)
- Best Depuffing Device: Therabody Depuffing Wand ($170, $136)
- Best Redness-Reducing Serum: Prequel Redness Reform Soothing Serum ($20, $17)
- Best Firming Serum: ELEMIS Pro-Collagen Future Restore Serum ($155, $109)
- Best Vitamin C Serum: Alastin C-Radical Defense Antioxidant Serum ($218, $174)
- Best Niacinamide Serum: ANUA Niacinamide 10 + TXA 4 Serum ($22, $15)
- Best Under-Eye Masks: True Botanicals Chebula Multi-Corrective Eye Patches ($75, $56)
- Best Silicone-Free Scar Gel: Luna Daily The Repair Treatment ($56, $45)
- Best Post-Procedure Mask: NEOCUTIS Neo Restore Mask ($129, $97)
Makeup
- Best Lip Liner: Lancôme Lip Idôle Lip Shaper ($25, $18)
- Best Lash Serum: NULASTIN Follicle Fortifying Lash Serum ($84, $67)
- Best Tinted Brow Gel: Anastasia Beverly Hills Volumizing Tinted Brow Gel ($26, $18)
- Best Cream Bronzer: No7 Pro Artist Soft Glow Cream Bronzer ($20, $17)
- Best Under-Eye Setting Powder: Catrice Under Eye Brightener Setting Powder ($6, $4.50)
- Best CC Cream: IT Cosmetics Your Skin But Better CC+ Cream Natural Matte ($47, $33)
- Best BB Cream: MISSHA M Perfect Cover Serum BB Cream ($18, $16)
Body Care
- Best Shower Oil: Natura Ekos Tukumã Biphase Shower Oil ($28, $23)
- Best Multitasking Body Wash: Olay Super Serum Body Wash ($13, $9)
- Best Shimmer Body Oil: Coco & Eve Antioxidant Glow Shimmer Body Oil ($35, $25)
- Best Hand Sanitizer: Touchland Gentle Mist ($16, $11)
- Best At-Home Laser Hair Removal Device: Ulike Air 10 Hair Removal Device ($339, $259)
- Best Self-Tanner Mousse: Kopari Gradual Self-Tanning Mousse ($36, $25)
- Best Self-Tanner Lotion: SUGARED + BRONZED Sunless Tanning Lotion ($32, $23)
- Best Treatment for KP: Remedy for Body Bumps ($28, $22)
Hair
- Best Detangler: R+Co Candy Stripe Protect + Prep Detangling Spray ($34, $24)
- Best Root Touch-Up Powder: Madison Reed Root Touch Up + Brow Filler ($36, $29)
- Best Hair Gloss: Living Proof Perfect hair Day High-Shine Gloss ($38, $27)
- Best Strengthening Hair Oil: Donna's Recipe Strength Hair Oil ($25, $20)
- Best Mask for Color-Treated Hair: ELEVEN AUSTRALIA Miracle Hair Mask ($30, $21)
- Best Leave-In Conditioner Spray: Divi 3-in-1 Leave-In Conditioner ($28, $20)
- Best Shampoo for Damaged Hair: BONDIBOOST Rapid Repair Bond Builder + Shampoo ($30, $24)
- Best Shampoo Bar: Ethique Hydrating Shampoo Bar ($17, $12)
- Best Shine Spray: IGK Disco Disco Clear Gloss Shine Spray ($34, $27)
- Best Air-Dry Cream: Briogeo Yuzu + Plum Oil Soft Power Air Dry Cream ($26, $18)
- Best Scalp for Thinning Hair: VEGAMOUR GRO+ Advanced Hair Serum ($78, $55)
- Best Steam Straightening Brush: Wavytalk Steamline Pro ($90, $63)
- Best Flat Iron: Trademark Beauty Cosmic Iron ($64, $45)
Wellness and Smile
- Best Humidifier: Canopy Bedside Humidifier 2.0 ($159, $120)
- Best De-Bloat Supplement: Wonderbelly Bloat + Gas Relief ($12, $8)
- Best Hydration Supplement: Cure Hydration Electrolyte Drink Mix ($24, $19)
- Best Floss: SuperMouth Fluoride-Free Floss ($10, $7)
- Best Strengthening Toothpaste: Made by Dentists Enamel Rebuilding Toothpaste ($14, $12)
- Best Electric Flosser: Slate Electric Flosser ($130, $104)
Sun Care
- Best Sunscreen for Glowy Skin: TULA Skincare Protect + glow daily sunscreen gel broad spectrum SPF 30 ($38, $27)
- Best Lightweight Mineral Sunscreen: Cay Skin Mo’Bay Mineral Sunscreen SPF 30 ($36, $29)
- Best Sunscreen for Deep Skin Tones: Live Tinted Hueguard Skin Tint SPF 50 ($42, $34)
